The Ad Council paired up with WWE for the Fatherhood Involvement campaign to create a new series of PSAs that encourage dads to recognize their critical role and give them the tools to help get more involved. Read about the new Fatherhood PSAs in The New York Times.
Since the launch of the Energy Efficiency campaign, we have seen significant shifts in some key attitudes and behaviors surrounding energy efficiency. Particularly among those who are aware of campaign messaging, people are taking more energy efficient steps in the home, and are saving money as a result. Check out the case study for more information.