Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
20,700 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 28,100 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • Carola Chaurero, Ad Council Champion for Good


    We are thrilled to introduce the  Ad Council’s new Champions for Good series where we spotlight industry individuals for their continued commitment to social good and how they serve as […

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  • August is #SmokeyBDay Month


    This article on Smokey’s Birthday Month was originally published on The Huffington Post.  Growing old is fun. For over 70 years this bear has gotten to bear witness to a lot […

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