Research Committee

The Research Committee is committed to helping improve the social impact of Ad Council campaigns through effective research and insightful consultation. Consisting of senior-level leaders in market research, advertising research, academia and nonprofits, the Committee advises on how to better plan, implement and evaluate our programs and practices. 

Primary Responsibilities:

  • Consult on research used for strategic and creative development of Ad Council campaigns
  • Provide input on research and analysis concerning campaign effectiveness
  • Advise staff of industry news and trends that bear influence on Ad Council activities
  • Act as an ambassador for the Ad Council’s activities in members’ spheres of influence
  • Advise Ad Council regarding research-related initiatives affecting branding, operations and other organizational matters

Members:

Lauren Block
Professor of Marketing
Zicklin School of Business, Baruch College

Sheri Bretan
Senior Vice President, Managing Director
TNS

Idil Cakim
Senior Vice President
GolinHarris

Cindy Cox Roman
President
WIT Consulting, LLC

James Donius
President
Marketplace Measurement Worldwide

Michelle Eule
Managing Director
Dynamic Logic

Stacey Finkelstein
Assistant Professor of Health Policy & Management
Mailman School of Public Health 
Columbia University

Marianne Foley
Principal
CommSight

Bill Havlena
VP Data Analytics
Dynamic Logic

Phillip Herr
Senior Vice President
Millward Brown, Inc.

 

 

Jason Levin
VP, Data Analytics
Carat

Gerry Lukeman
Chairman Emeritus
IPSOS-ASI

Sandy Radoff
President
S. Radoff Associates LLC

Larry Sklar
Director of Research
Time Warner City Cable

Hal Spielman
President
Ideation Consulting

Humphrey Taylor
Chairman, Harris Poll
Harris Interactive

Mark Truss
Partner, Director of Brand Intelligence
J. Walter Thompson

Monica Wood
Consultant

Erica Yahr-Rader
SVP Strategic Planner
McCann-Erickson

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