TV Steering Committee

Meets on a quarterly basis and is made up of broadcast network, cable network and cable MSO advertising sales executives. The Committee provides industry insight and offers assistance to increase donated media support on behalf our 50 + campaigns. 

Committee Co-Chairs

Christine Merifield
President, Video Investment & Activation
MediaVest USA

Kris Magel
EVP, Director National Broadcast
Initiative

Committee Members

Mel Berning
EVP, Advertising Sales
A&E Television Networks

Sean Moran
EVP Linear & Digital Ad Sales & Integrated Marketing
MTV Networks

Geri Wang
President, Sales & Marketing
ABC Television Network

Jeff Lucas
Head of Sales, Music & Entertainment
Advertising Sales & Marketing
MTV Networks
 
Laura Nathanson
EVP, Advertising Sales
ABC Family

Kathy Kayse
EVP, Advertising Sales
OWN

Keith Turner
President, Sales and Marketing
Univision Communications, Inc.

Bob Turner
President Network Sales
Azteca America

Jeanine Liburd
Executive Vice President of Corporate Communications and Public Affairs
BET Networks
 
Jim Perry
Head of Sales
Nickelodeon Kids & Family Group

John Bogusz
EVP, Sports Sales and Marketing
CBS Television Network
 
Jim Hoffman
Executive Vice President Sales and Marketing/Network Entertainment
NBCUniversal
 
Arlene Manos
President, National Advertising Sales
AMC Networks

Dan Lovinger
EVP, Ad Sales
NBCUniversal
 
Chris Raleigh
SVP, Cable and Cross-Platform Ad Sales
The Weather Channel

Bill Abbott
President & CEO
Crown Media

Jon Steinlauf
SVP, Advertising Sales
Scripps Networks
 
Joe Abruzzese
President, Ad Sales
Discovery Communications, Inc.

Brian Doherty
SVP, National Ad Sales
The CW Network

Ed Erhardt
President
ESPN Customer Marketing and Sales

Jacqueline Hernández
COO
The Telemundo Communications Group

Lou LaTorre
President, Advertising Sales
FOX Cable Networks

Guy Sousa
EVP, Business Operations
FOX Cable Networks

Toby Byrne
President, Advertising Sales
FOX Broadcasting Company

Joan Gillman
President
Time Warner Cable Media Sales
 
Paul Rittenberg
SVP, Advertising Sales
Fox News Channel
 
Greg D’Alba
President, CNN News Networks/Turner Digital Sales & Marketing
Turner Broadcasting System, Inc.
 
Donna Speciale
President, Turner Entertainment and Young Adult Ad Sales
Turner Broadcasting System, Inc.
 
David Levy
President of Sales, Distribution and Sports
Turner Broadcasting System, Inc.
 
Kellie Grutko
Senior Vice President, Marketing
Comcast Spotlight

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