Senior Vice President, Interactive Services
Ms. Shimaitis joined The Advertising Council in 2003 as Senior Vice President of the newly created Interactive Services department. In this position Ms. Shimaitis is responsible for creating and managing interactive services and strategic relationships for campaign sponsors. This includes expanding the breadth and depth of services offered to sponsors from website development, online promotion, to streaming media strategies and managing all online media opportunities. She also oversees all Internet development operations including Ad Council website development and site management.
As a very early adopter of computer technologies and a passionate believer in the potential of the web, Ms. Shimaitis is an expert at helping clients develop and fine-tune their Internet strategies.
Prior to joining the Ad Council, Ms. Shimaitis served as VP, Business Development Manager for Poppe Tyson (1991-1997). It was in 1995 at Poppe Tyson that she began to focus on enabling businesses to conduct business via the Internet. Ms. Shimaitis a played a key role in the development of poppe.com, one of the Internet's most successful development firms.
Ms. Shimaitis then joined CKS New York as a Vice President of Business Development, and later partnered with Fergus O'Daly to co-found the internet consulting firm, Fergus O'Daly Associates.
She currently resides with her husband, Tom, in New York City.