Executive and Senior Staff

Executive Staff

Lisa Sherman
President & Chief Executive Officer

Lisa Sherman is President and CEO of the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From the recent viral phenomenon “Love Has No Labels” to the iconic Smokey Bear, the Ad Council leverages the power of... Read More

Beth Ellard
Executive Vice President, Media

As Executive Vice President of Media, Beth Ellard oversees the media function for The Ad Council, securing donated media support for the organization’s 50 national public service campaigns. To this end, Ms. Ellard is chiefly responsible for the Ad Council’s relationships with over 200... Read More

Jon Fish
Executive Vice President and Chief Financial Officer

As Chief Financial Officer for the Advertising Council, Jon Fish manages and directs the financial operations of the organization. Mr. Fish also maintains top level relationships with the Ad Council’s legal counsel, banking institutions, public accounting firm, investment partnerships,... Read More

Barbara Leshinsky
Executive Vice President, Development

As Executive Vice President of Development for The Advertising Council, Barbara Leshinsky oversees all organizational fundraising activities and leads board development and cultivation efforts.

With nearly 25 years of fundraising experience, Ms. Leshinsky has demonstrated expertise in... Read More

Priscilla Natkins
Executive Vice President, Director of Client Services

Priscilla Natkins, Executive Vice President, Director of Client Services, joined The Advertising Council in 1999 after seventeen years of account management at several New York advertising agencies, including DMB&B, JWT and Bates USA. Ms. Natkins worked on a broad range of packaged goods... Read More

Paula Veale
Executive Vice President, Corporate Communications

As Executive Vice President, Corporate Communications for the Ad Council, Paula Veale oversees all internal and external communications for the national non-profit, the largest producer of public service communications programs in the U.S. 

In her current role, Paula leads all... Read More

Senior Staff

Heidi Arthur
Senior Vice President, Group Campaign Director

In her current position as Senior Vice President for Campaigns, Ms. Arthur oversees the development of 25 public service communications programs, including the U.S. Army's High School Drop Out Prevention initiative, the Department of Health and Human Services' Healthy Lifestyles/Obesity... Read More

Regina Bradley
Senior Vice President, Human Resources & Office Services

Regina Bradley is Senior Vice President, Director of Human Resources & Office Services at the Ad Council.  In her position, she provides leadership and consulting support to senior staff and managers on matters of policy development, goal setting, manpower, talent, compensation,... Read More

Peggy Byrd
Senior Vice President, Media

Peggy Byrd is Senior Vice President, Media of The Ad Council. In this role, she is responsible for directing and managing the Ad Council’s media partnerships across more than 2000 U.S. media companies across all platforms, promoting 40+ national public service campaigns and securing $1.6B... Read More

Anne Deo
Senior Vice President, Media Measurement & Analysis

Anne Deo is the Senior Vice President of Media Measurement & Analysis for The Advertising Council. In her role, Ms.Deo oversees the tracking, reporting and analysis of all media ad space donated to the organization and its public service advertising campaigns. In addition,she conducts... Read More

Peter Demée
Senior Vice President, Technology

As the Head of Technology, Peter leads and directs all technology-related activities in support of Ad Council’s business objectives/initiatives, collaborates with business and functional leaders to streamline business processes to improve efficiency and make it easier for Ad Council’s... Read More

Kate Emanuel
Senior Vice President, Nonprofit and Government Relations

Kate has 20 years of experience in the nonprofit and public sectors, with deep experience in strategic planning, legislative and policy analysis, and communications.

As Senior Vice President of Nonprofit and Government Relations for the Ad Council, Kate oversees strategic partnerships... Read More

Ellyn Fisher
Senior Vice President, Public Relations and Social Media

As Senior Vice President of Public Relations and Social Media for the Advertising Council, Ellyn Fisher works to promote the non-profit organization and its more than 40 public service communications programs. She has more than 15 years of experience in public relations and an expertise in... Read More

Tony Foleno
Senior Vice President, Research

As Senior Vice President for Research, Tony advises the strategic planning of more than 40 public service communications campaigns. Tony also oversees campaign evaluation, establishing key performance indicators and the tools for measurement. Moreover, he leads cross-campaign analyses... Read More

Anastasia Goodstein
Senior Vice President, Digital

Anastasia serves as the Senior Vice President of the Ad Council’s Digital group, where she manages online and mobile strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of the Ad Council blog AdLibbing.org, one of the leading resources... Read More

Michelle Hillman
Senior Vice President, Group Campaign Director

Michelle Hillman is a Senior Vice President, Group Campaign Director at the Ad Council in Washington DC. In her position, she works with federal government agencies or non-profit organizations and volunteer advertising agencies to guide the strategic and creative development of all... Read More

Kenneth M. Kroll
Senior Vice President, Controller

Kenneth M. Kroll is the Senior Vice President, Controller.  In his role he oversees and manages the Finance Department in its day to day operations.  Mr. Kroll is responsible for budgeting, financial reporting, production finance tracking along with tax and payroll oversight for... Read More

Danielle Linet
Senior Vice President, Creative Services and Distribution

Danielle Linet is the Senior Vice President, Creative Services and Distribution for The Advertising Council. In this position, Ms. Linet is responsible for overseeing all aspects of the Creative Services and Distribution department of the Ad Council and its more than 40 public service... Read More

Sara Weisenthal
Senior Vice President, Development

Sara Weisenthal is Senior Vice President of Development. In this role, she leads her team in managing a large docket of corporate donors. She also leads the Ad Council in the creation and execution of corporate partnerships. In addition, Sara assists in funding special projects and campaigns... Read More

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