Executive Vice President, Media
As Executive Vice President of Media, Beth Ellard oversees the media function for The Ad Council, securing donated media support for the organization’s 50 national public service campaigns. To this end, Ms. Ellard is chiefly responsible for the Ad Council’s relationships with over 200 U.S. media partners including television, print, digital, radio, out-of-home and emerging media. The Media Department determines campaign media strategies, secures donated media commitments, and creates strategic media partnerships.
Prior to her role at the Ad Council, Ms. Ellard was Executive Vice President and General Manager of DailyCandy, a women’s lifestyle digital property owned by NBCUniversal. At DailyCandy, Ms. Ellard tripled its audience to six million users across web, social, mobile and email platforms, grew advertising revenue to record levels via innovative new ad products, and launched its DailyCandy-branded commerce business.
Ms. Ellard has also held positions at several top media companies including Hearst, Disney and Time Inc. She was part of the digital-business launch team at Hearst Digital Media and led editorial strategy and operations for 12 magazine websites including Cosmopolitan, Marie Claire and Esquire. Ms. Ellard also spent five years at The Walt Disney Company, as Vice President/General Manager in Disney’s internet and magazine publishing divisions, and 11 years at Time Inc., where she held a series of increasingly-responsible positions in consumer marketing, finance, sales development and new business development.
Ms. Ellard holds an MBA in Marketing from Northwestern University’s J.L. Kellogg Graduate School of Management and a BA in English from Georgetown University.