President & Chief Executive Officer
Lisa Sherman joined the Advertising Council in November 2014. As President and Chief Executive Officer, Ms. Sherman leads an organization that annually mobilizes more than $1.6 billion of advertising time and space, harnesses the creative services of over 75 major advertising, social media, digital and media agencies, and cultivates financial support from hundreds of corporations. She oversees the development and implementation of more than 40 integrated public service communications programs on behalf of national non-profit organizations and federal government agencies, including Autism Speaks, Feeding America, American Heart Association, FEMA and the U.S. Department of Health and Human Services.
Ms. Sherman has extensive experience working in the media, advertising and corporate sectors, particularly with developing cross-platform content that engages audiences. She comes to the Advertising Council from LogoTV, part of Viacom Media Networks, where she served as Executive Vice President and General Manager. Logo is the leading ad-supported entertainment network for gays and their families and friends. Ms.Sherman oversaw all strategy, programming, production, marketing, digital and operations of the brand. Ms. Sherman joined Viacom in 2005 to launch this historic brand and since then has built a powerful new media business. Logo has nearly tripled the number of households carrying Logo’s digital cable channel from 17 million to over 52 million.
Prior to joining Logo, Ms. Sherman served as Executive Vice President at Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies. Earlier in her career, she served as an executive at Verizon Communications, where she held a number of senior level marketing, advertising and operating positions across 17 years. In addition, Sherman co-founded the Women’s Sports Network, a marketing services company dedicated to the marketing and management of sports, entertainment and promotions for Fortune 500 companies aspiring to reach teens, women and families through their passion for sports.
Ms. Sherman currently serves as Vice Chair of the board of the New York City-based organization God’s Love We Deliver and is an advisor and corporate partner to the Greater New York initiative, a public-private partnership of the Mayor’s Fund to advance New York City.
She has been the recipient of numerous awards for community service and is an inductee into the YWCA’s Academy of Women Leaders and is a Metzger Conway fellow at her alma mater, Dickinson College. Ms. Sherman is a native of the Philadelphia area and currently resides in New York City.