President & Chief Executive Officer
Lisa Sherman is President and CEO of the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From the recent viral phenomenon “Love Has No Labels” to the iconic Smokey Bear, the Ad Council leverages the power of the media, leading creative and digital agencies and influencers to change opinions and behaviors around pressing social issues. Lisa oversees more than 40 integrated public service communications programs on behalf of national non-profit organizations and federal government agencies, including Autism Speaks, Feeding America, American Heart Association, FEMA and the U.S. Department of Health and Human Services.
Lisa’s role at the Ad Council combines her extensive experience in molding and leading national communications companies with her strong passion for social causes. Lisa joined the Ad Council in November 2014, from Viacom where she helped to launch LogoTV, the leading entertainment network aimed at the LGBT community. During her time at Logo, she nearly tripled the number of households carrying the digital cable channel, built a robust advertising business of over 300 corporate brand partners and developed a multi-platform digital business that pioneered new approaches to audience building and engagement.
Prior to Logo, Lisa served as Executive Vice President at Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies, and held a number of executive and senior level marketing, advertising and operating positions at Verizon Communications. During this time, she also co-founded the Women’s Sport Network, a marketing services company dedicated to the marketing and management of sports, entertainment and promotions for Fortune 500 companies to reach teens, women and families through their passion for sports.
Lisa is currently the Vice Chair of the Board of God’s Love We Deliver and serves on the Advisory board of TMI, the consulting arm of DoSomething.org which is the world’s largest organization for young people and social change. She has been recognized with a number of awards including Ad Age’s “Women to Watch 2015.” She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College.