Executive Vice President, Director of Client Services
Priscilla Natkins, Executive Vice President, Director of Client Services, joined The Advertising Council in 1999 after seventeen years of account management at several New York advertising agencies, including DMB&B, JWT and Bates USA. Ms. Natkins worked on a broad range of packaged goods and financial services accounts during her long tenure in marketing within the advertising industry, including work on Procter & Gamble, Nestle, Citicorp, and T.Rowe Price.
At the Ad Council, Ms.Natkins oversees the development and evaluation of all of the campaigns on the Ad Council docket. To this end, Ms. Natkins is chiefly responsible for the Ad Council’s relationships with nearly fifty national non-profit and Federal government clients, as well as over forty volunteer advertising agencies. In addition to managing the strategic and creative development of the Ad Council campaigns with work implemented across all traditional and new media platforms, Ms.Natkins oversees the Research and Evaluation Department, whose tasks include the development and assessment of tailored metrics for each campaign.
Ms. Natkins is the presiding Ad Council member across the Campaign Review Committees, a member of the Ad Council team responsible for assessing new issues to be considered as Ad Council campaigns, and is also an internal team leader on the Ad Council’s Advisory Committees for Social Issues.
Ms. Natkins holds an MBA from Columbia University, with a specialization in Marketing.
Ms. Natkins shares the Ad Council’s commitment to issues related to the environment, and the well being of children. She served as Chairman of the Board of Let’s Get Ready, a non-profit organization dedicated to college access for under-served students,and is currently Chair of Let’s Get Ready’s Advisory Council. She is also a member of the President’s Council for The Wilderness Society.