Senior Vice President, Media Measurement & Analysis
Anne Deo is the Senior Vice President of Media Measurement & Analysis for The Advertising Council. In her role, Ms.Deo oversees the tracking, reporting and analysis of all media ad space donated to the organization and its public service advertising campaigns. In addition,she conducts research to enhance the measurement of all media platforms and evaluates support for and across campaigns to assess effectiveness and inform best practices.
Ms. Deo has over ten years of media and research experience. Prior to joining the Ad Council in 2002, Ms. Deo worked inmedia planning at Bates USA. She was also a Marketing Research Manager in CondéNast’s Bridal Media Group from 2006-2008, where she received their “ShiningStar” Marketing Award.
Ms. Deo holds a B.S. in Marketing from the University of Maryland at College Park. She is a member of The Advertising Research Foundation and was part of the winning team in the AAAA’s 2002 NewYork Institute of Advanced Advertising Studies Program.