Heidi Arthur

Senior Vice President, Group Campaign Director

In her current position as Senior Vice President for Campaigns, Ms. Arthur oversees the development of 25 public service communications programs, including the U.S. Army's High School Drop Out Prevention initiative, the Department of Health and Human Services' Healthy Lifestyles/Obesity initiative, and SAMHSA's Underage Drinking and Mental Health campaigns.

Her work includes EFFIE award-winning campaigns for Big Brothers Big Sisters and America's Second Harvest. In her position, she works with the federal government agency or non-profit sponsor and volunteer advertising agency to guide the strategic and creative development of the communications program. She also oversees the day-to-day management of each campaign.

Ms. Arthur joined the Ad Council in 2000 after more than ten years in consumer advertising. She serves on the Advisory Board for the Strang Cancer Prevention and the Mel Stottlemyre Multiple Myleoma Foundation.

She is also a published author, having written a guidebook for New York City parents.

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