Senior Vice President, Media
James Baumann is the Senior Vice President of National Accounts & Media Marketing for The Ad Council. In this position he leads the media department’s efforts to secure, track and reward donated media commitments and partnerships; manage tactical engagement to grow multi-media partnerships; direct efforts to customize PSA campaigns in support of specific Ad Council sponsor and media company initiatives; and oversee the strategic implementation of electronic marketing communications and outreach.
James' background includes over 20 years of advertising agency and marketing experience ranging from media planning and buying to the account management for Fortune 500 accounts with clients from a variety of industries including computer hardware, software, global communications, oil & gas, fast food, retail, packaged food, travel, home furnishings, corporate insurance, and even rocket science and space technology. James’ past successes come from focusing on the client’s bottom line and delivering marketing solutions that produce results.
James is a graduate of Marist College in Poughkeepsie, New York, where he earned a degree in communications and advertising and currently serves on the Advisory Board for the School of Communication & the Arts. His post-graduate work includes an Advanced Advertising Strategies Certification from the University of Maryland as well as various program certificates from the American Management Association.
James lives in Patterson New York with his wife Jessica and son Brennan.