Senior Vice President, Technology
As the Head of Technology, Peter leads and directs all technology-related activities in support of Ad Council’s business objectives/initiatives, collaborates with business and functional leaders to streamline business processes to improve efficiency and make it easier for Ad Council’s sponsors, agency and media partners to work with the organization.
Prior to joining the Ad Council, Peter served as Senior Vice President of Business Systems at Young & Rubicam, Inc. where he changed the role and perception of IT by transforming the landscape of enterprise applications and revamping IT governance and project management practices. Other past positions include MTV Networks and Viacom Entertainment.
Peter holds a B.S. in Computer Science and MBA in Finance from St. John’s University. In addition, he is certified in the governance of enterprise IT (CGEIT), process improvement, and project management (PMP).