Senior Vice President, Research
As Senior Vice President for Research, Tony advises the strategic planning of more than 40 public service communications campaigns. Tony also oversees campaign evaluation, establishing key performance indicators and the tools for measurement. Moreover, he leads cross-campaign analyses designed to optimize Ad Council initiatives. Tony’s primary role is to leverage research-based insights into action, helping to ensure that the Ad Council remains a results-driven organization with a single-minded focus on making a measurable impact in people’s lives. Tony co-chairs the Ad Council Research Committee, a pro-bono advisory body comprised of thought leaders in marketing, market research and academia. He is an accomplished public speaker, concentrating on best practices in social marketing and public service communications.
Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in Sociology from Columbia University. Tony is a member of the Advertising Research Foundation and the Market Research Council, and serves on the steering committees for the Society for Health Communications as well as the Fishlinger Center for Public Policy and Research.