Senior Vice President, Research
Tony Foleno is Senior Vice President for Research. In this role, he leads an array of qualitative and quantitative research studies. Tony takes an active role advising the strategic development of a number of Ad Council campaigns. Tony also oversees campaign evaluation research, designed to assess the effectiveness and impact of Ad Council initiatives. In addition, he leads internal analyses and special projects to help improve best practices across Ad Council programs.
Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in sociology from Columbia University. Tony is a member of the Advertising Research Foundation, the American Sociological Association and the American Association of Public Opinion Research.