Partner Case Studies

The Ad Council worked with AOL in order to connect people to charities and make it easier for them to get involved. Through this partnership with AOL we were able to reach a mass audience, highlight multiple campaigns, and even bring awareness to our organization.

In March 2012, Clear Channel Communities™, the community engagement brand of Clear Channel, selected the Ad Council’s efforts to address childhood obesity as their 2Q national campaign spotlight. This initiative awarded $30 million in donated media across Clear Channel’s 850 radio stations and websites.

ESPN has teamed up with FEMA and The Ad Council to raise awareness of The Ready Campaign which encourages the public to be prepared for a natural disaster.

In an effort to raise awareness on this issue and reach dads where they are, the Ad Council and the National Responsible Fatherhood Clearinghouse(NRFC) embarked on a partnership with ESPN to develop a new series of PSAs designed to show dads the critical role they play in their children’s lives. 

Through a content partnership with Oprah.com we were able to expose our issue to a relevant audience. We engaged people on a site that they frequently visited and considered a trusted source of information. The partnership included a branded content area, sharing tools, newsletter promo,quizzes and more.