GED Achievement (2012)

GED Achievement

Every year, nearly one in four American students—more than one million—do not graduate high school with their class. In total, more than 34.6 million adults 18+ in the United States do not have a high school diploma. After leaving high school, many regret their decision and would like to continue their education. A General Educational Development (GED®) diploma is often the first step in this process; however, those who qualify for a GED® may not know where to go to get help.

The Ad Council partnered with The Dollar General Literacy Foundation to develop a public service advertising (PSA) campaign that encourages individuals to obtain their GED®. DDB Chicago joined the team as the pro bono advertising agency. The campaign dramatizes that “you can take the first step” towards getting a GED® and directs viewers to the toll-free number 1-877-38-YOURGED and website where they can find free referrals to local GED® programs and information on the GED® diploma process. 


  • Individuals in their mid-to-late twenties who have not graduated high school.

You CAN take the first step. 

Almost $40 million in donated media support from 2010-2012.

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