Advertising Week: The Art of Building Your Brand Online

September 23, 2013
11:00 am 12:00 pm

The Liberty Theater 
236 West 42nd Street
New York, NY

Successful brands use finesse, engaging tools and compelling content when telling their story online. Whether it's for a social cause or a commercial product, the basics of branding are the same: use emotional content, don't be pushy, be transparent and have a unique voice. Join the Ad Council and Google for a spirited discussion on the best practices of building brands online from three diverse perspectives--the media,the nonprofit and the advertiser. Whether it's to advance your mission or your bottom line, we'll share case studies and the latest trends and digital strategies that can boost and reinforce your brand.

Speakers:

Introduction: Peggy Conlon, President & CEO/Ad Council 

Moderator: Allison Arden, VP & Publisher/AdAge

Panelists: Aman Govil, Team Lead, Advertising Arts/Google
 Priscilla Natkins, EVP, Director of Client Services/Ad Council                             
 David Shing, Digital Prophet/AOL                             
 Babs Rangaiah, VP Global Media Innovation & Ventures/Unilever  

Please RSVP for this freeAdvertising Week event by Wednesday, September 18th.Seating will be available on a first come first serve basis.  We hope that you can join us.

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