Seminar Series

The Ad Council’s Seminar Series on Effective Public Service Communications consists of briefings throughout the year on various public service communications and social media topics to the nonprofit and federal government community. 

If you would like to be added to our invite list for our next briefing, please contact

Why editorial calendars make your content suck

In order to feed the insatiable content beast, many organizations use editorial calendars as the driver of their content planning like, “it’s National Pancake Day, let’s post!”

Join us for an informative and lively webinar with Ben Grossman, VP Strategy Director of Jack Morton Worldwide about why it might be time to kill—or at least innovate—the much beloved editorial calendar.

The webinar will also feature best practices and lessons learned about creating engaging and successful content. 

Wednesday, May 20th

2:00 -3:00 pm ET

Click here to RSVP. This webinar is free!

For questions, please email

Past topics have included:

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