The Ad Council’s Seminar Series on Effective Public Service Communications consists of briefings throughout the year on various public service communications and social media topics to the nonprofit and federal government community.
The Perfect Match: How corporate partners can amplify your message, brand and impact
In the decades since the first cause marketing promotions, we've come a long way. Corporate partnerships help nonprofits build their brands, boost their fundraising, and bolster their missions. What are the key ingredients to a successful corporate partnership and how can you measure success? Hear from these experts on ways to take partnerships beyond bracelets and celebrity endorsements to deeper engagement and stronger results. Whether you're a newbie or a pro, we'll cover the basics and beyond.
Kate Emanuel (Moderator)
Senior Vice President, Nonprofit & Government Relations
The Ad Council
Senior Director of Marketing
Goodwill Industries International
Vice President, External Affairs
Vice President, Business + Social Purpose
Judee Ann Williams
Creative Artists Agency Foundation
Wednesday, October 15, 2014
3:30 - 5:00 pm
Pew Charitable Trust
901 E Street, NW
Washington, DC 20004
This free event will also be webcast. Details to follow.
To RSVP, please email email@example.com.
Past topics have included:
- Behavioral Economics (watch the presentation)
- Demystifying Big Data (watch the presentation)
- Crisis Communications
- Social Media ROI
- Mobile Marketing
- Viral Marketing
- Website Makeovers
If you would like to be added to our invite list for our next briefing, please contact firstname.lastname@example.org.