Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this session he'll help you see how you can build a social media wildfire, responsibly. Learn how staying in character is critical to improving the quality of your connections and interactions and get a better sense of how you can make a legacy brand relevant today. Attendees will walk away with 7 tactics that will revolutionize their communication strategy and create social good through social media at the same time. All attendees will also receive free bear hugs.

Questions to be answered:

1.  What steps do I need to take to make sure my voice is authentic?
2.  How do I know if the way I'm communicating is the best?
3.  What are some tactics I can implement today to improve my communication strategy?
4.  How do I reinvigorate a legacy brand with social media?
5.  How does a bear use Twitter anyway?