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Ad Council & Connect2Compete Launch Nationwide PSA Campaign to Increase Digital Literacy for 62 Million Americans
Washington, D.C., March 21, 2013 - More than a fifth of American adults-approximately 62 million people-consider themselves non-users of the Internet, while 46% of non-users report that they lack the necessary skills. Today, the Ad Council and nonprofit Connect2Compete announce a nationwide multimedia public service advertising (PSA) campaign created pro bono by Y&R NYC, EveryoneOn, designed to help all Americans access free digital literacy training in their communities.
"The costs of digital exclusion -of not having access to Internet at home- are rising every day," said FCC Chairman Julius Genachowski. "Offline Americans are missing out on opportunities in education, health care, and employment. I applaud the "Everyone On" campaign to onboard the millions of Americans on the wrong side of the digital divide and deliver the digital literacy skills required to succeed in today's economy."
Today, more than 80% of Fortune 500 companies post their job openings online only and require online applications. Fifty percent of today's jobs require technology skills, and this percentage is expected to grow to 77% in the next decade.