Total Traffic & Weather Network Honored with the Ad Council’s Crystal Bell Award
New York, September 29, 2016 – The Ad Council, a national non-profit and the largest producer of U.S. public service advertising (PSA) campaigns in the U.S., has announced that Total Traffic & Weather Network (TTWN) received this year’s radio Crystal Bell Award. The award is the Ad Council’s highest media honor and is presented each year to a radio partner that demonstrates leadership and provides exceptional support for Ad Council campaigns. The announcement came Thursday,September 22nd at this year’s Radio Show, produced by the Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB).
The Ad Council works to stimulate action and change behavior on behalf of social issues through PSAs and innovative communications programs in partnership with national non-profit and federal government agencies. All Ad Council PSAs are aired and run in donated time and space. In 2015, the radio industry provided over $650 million in donated time, earning its spot as the Ad Council’s top supporter across all media.
The Crystal Bell award was presented to TTWN for its support of social issues including Autism Awareness, Bullying Prevention, Emergency Preparedness and Caregiver Assistance. TTWN embedded Ad Council PSA scripts in their Traffic and Weather reports read live by their 1,200 reporters across nearly 2,000 radio stations. The Ad Council PSAs benefited from the positive influence of these trusted reporters and reinforced the critical significance of these public service campaigns.
“We are thrilled to have the opportunity to recognize the generous contributions of Total Traffic & Weather Network and the outstanding support from the entire radio community,” said Lisa Sherman, president and CEO of the Ad Council.“Total Traffic & Weather Network donated valuable time last year for public service campaigns including Autism Awareness, Bullying Prevention, Emergency Preparedness and Financial Literacy, and their support has benefited millions of Americans throughout the country.”
"The importance of connecting with the communities we serve to provide them with the latest traffic, weather and news is at the heart of our business,” said Julie Talbott, President of Total Traffic & Weather Network. “We proudly support the Ad Council by using our advertising platforms to help non-profit organizations deliver messages that educate and raise awareness of current social issues. We are honored to be the recipient of the Ad Council’s Crystal Bell Award, and we look forward to continuing our partnership.”
About Total Traffic & Weather Network:
Total Traffic & Weather Network (TTWN) is the leading provider of traffic,transit and weather information in the United States. TTWN reaches more than 196 million monthly listeners across more than 200 markets. With services to nearly 2,000 radio and 200 television affiliates plus automotive, navigation,internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with more than 1,200 traffic reporters in the United States, Canada and Mexico. For more information, visit www.ttwnetwork.com.
About the Radio Show
The 2016 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 21-23 in Nashville.This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leadersand explore creative business strategies for the digital age. To learn morea bout the 2016 Radio Show, visit www.radioshowweb.com.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit AdCouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.