Press Release

USA TODAY Earns the Ad Council’s Crystal Bell Award

NEW YORK, March 18, 2014 –USA TODAY received the Ad Council’s Crystal Bell Award yesterday afternoon at the Newspaper Association of America (NAA)’s mediaXchange conference. Every year the award is presented to one newspaper that shows exceptional support and leadership in disseminating Ad Council public service messages.

TheAd Council, a national non-profit organization, is the largest producer ofpublic service advertising (PSAs) in the United States. Through partnershipswith non-profit organizations and federal government agencies, the Ad Councilworks to stimulate action on public issues through PSAs and innovativecommunications programs. All Ad Council PSAs are aired and run in donated timeand space.

TheCrystal Bell Award was presented to USA TODAY for its commitment to supportingpublic service and donating significant space for the Ad Council’s publicservice advertisements across multiple news platforms.

“TheAd Council could not deliver our public service campaigns to our target audiencesacross the country without the generosity of the media,” said Peggy Conlon,President and CEO, the Ad Council, “USA TODAY’s support of a number of criticalhealth and safety messages last year has helped make a significant impact in improvingthe health and well-being of Americans, and they are highly deserving of thisaward.”

USATODAY has supported for a variety of social issues including Autism Awareness, Enrollmentin Healthcare, Childhood Obesity Prevention, Hunger Prevention and Texting andDriving.

“It is our honor to provide use of ouradvertising platforms to help worthy non-profit organizations share theirimportant messages. At Gannett our purpose is to serve the greater good of ourcommunity and our commitment to public service can be seen through our partnershipwith the Ad Council,” said Larry Kramer, President and Publisher of USA TODAY.“We look forward to our continued work together to put these positive messagesin front of our audience.”

USA TODAY

USATODAY is a multi-platform news and information media company. Founded in 1982,USA TODAY's mission is to serve as a forum for better understanding and unityto help make the USA truly one nation. Through its unique visual storytelling,USA TODAY delivers high-quality and engaging content across print, digital,social and video platforms. An innovator of news and information, USA TODAYreflects the pulse of the nation and serves as the host of the Americanconversation — today, tomorrow and for decades to follow. USA TODAY, thenation's number one newspaper in print circulation with an average of nearly1.8 million daily, and USATODAY.com, an award-winning newspaper websitelaunched in 1995, reach a combined 6.6 million readers daily. USA TODAY is aleader in mobile applications with more than 16 million downloads on mobiledevices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

TheAd Council
The Ad Council is a private, non-profit organization with a 70-year history of marshalingvolunteer talent from the advertising and media industries to deliver criticalmessages to the American public. Having produced literally thousands of PSAcampaigns addressing the most pressing social issues of the day, the Ad Councilhas affected, and continues to effect, tremendous positive change by raisingawareness, inspiring action and saving lives. To learn more about the AdCouncil and its campaigns, visit adcouncil.org.You can also visit facebook.com/adcouncil or follow the Ad Councilon Twitter @AdCouncil.

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