WSB-TV Atlanta Earns the Ad Council’s Silver Bell Award
NEW YORK, September 25, 2013– Channel 2 WSB-TV Atlanta received the Ad Council’s Silver Bell Award last week at TVB’s Forward Conference—an annual event for local TV broadcast leaders. Every year the Silver Bell Award is presented to one television station that exemplifies exceptional support and leadership in disseminating Ad Council public service messages.
The Ad Council, a national non-profit organization, is the largest producer of public service advertising (PSAs) in the United States. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to stimulate action on public issues through PSAs and innovative communications programs. All Ad Council PSAs are aired and run in donated time and space.
The Silver Bell Award was presented to WSB-TV for its commitment to airing pro bono public service advertising on its airwaves for a variety of social issues, including Digital Literacy, Reading, High School Dropout Prevention and Emergency Preparedness. WSB-TV was noted for its particular support of Project Roadblock, the partnership between the TVB and the Ad Council and the National Highway Traffic Safety Administration (NHTSA) designed to prevent drunk and buzzed driving. In addition to running TV spots, WSB-TV has also run digital web banners and online streaming PSAs from its website.
“The Ad Council relies on the generosity of the media to help deliver our public service campaigns to audiences throughout the country,” said Beth Ellard, the Ad Council’s Executive Vice President, Media. “We are thrilled to have the opportunity to recognize WSB-TV as an outstanding partner that has helped us reach people throughout Atlanta and beyond with messages that are having a significant positive impact on their community.”
“At Channel 2 we aim to inform and strengthen our community every day. We value the PSAs provided by the Ad Council and its many worthy partners,” said Tim McVay, Vice President and General Manager for WSB-TV. “We plan to continue our work together so that we can continue to provide consistent, high-quality public service messages to our audience.”
About Channel 2 WSB-TV
The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, m.wsbtv.com, and airs MeTV on its digital channel 2.2.
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.
The Ad Council
The Ad Council is a private, non-profit organization with a 70-year history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org. You can also visit facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.