"When it comes to financial stability, don't get left behind"
Young adults ages 25 to 34 are often making critical decisions about starting families, buying houses and paying off student loans. Unfortunately, they struggle to save: Four in 10 said they have a hard time socking away even $25 a week.
And research shows that financial concerns are creating stress, making many young adults lose sleep, feel distracted at work, and become short-tempered with loved ones.
Partnering with the American Institute of Certified Public Accountants (AICPA), the Ad Council launched the Feed the Pig campaign in 2006 to help young people focus on creating their own financial stability.
The 2013 campaign, developed by ad agency KBS+, shows young adults that some of their peers are making smart money management decisions—and succeeding in saving money. The campaign uses humor, showing young people lavishly spending–eating lobster, getting massages, even feeding their own horse–while lamenting that they are living paycheck to paycheck.
Campaign ads direct audiences to FeedthePig.org, for interactive tools and information, including calculators, informational podcasts, and free subscriptions to weekly savings tips via email and text message, to help foster positive saving habits. Financial guidance and tips can also be found on Feed the Pig's Twitter and Facebook.