"When it comes to financial stability, don't get left behind"
Young adults, aged 25 to 34, have often reached the stage in their lives where they are making decisions with significant financial effects, such as buying a house or starting a family. Unfortunately their savings are low, and the burden of their debt is taking a toll on both their financial and personal health.
The Feed the Pig PSA campaign, first launched in 2006, educates these young adults about improving financial behaviors and saving more money. The newest campaign ads show young adults that some of their peers are succeeding at saving by making smart money management decisions. The new campaign tagline emphasizes this point: "When it comes to financial stability, don't get left behind," showing young adults that there are people just like them who are making good financial decisions every day.
Campaign ads direct audiences to FeedthePig.org, for interactive tools and information, including calculators, informational podcasts, and free subscriptions to weekly savings tips via email and text message, to help foster positive saving habits. Financial guidance and tips can also be found on Feed the Pig's Twitter feed and Facebook page.