Learning & Attention Issues

Learning and Attention Issues

Explore Campaign Media

  • TV

    Be on Their Side | Learning & Attention Issues | Ad Council

    Learning and attention issues can look different to parents and kids. That’s why there’s Understood, a free online resource with answers, advice, and tools to help your child thrive. Go from misunderstanding to Understood.org#BeUnderstood

    Share
    Close
  • TV

    Las dificultades de aprendizaje y de atención | Ad Council

    Las dificultades de aprendizaje y de atención pueden lucir diferentes para los padres que para los niños. Por eso existe Understood, un recurso gratuito en línea con respuestas, consejos y herramientas para ayudar a su hijo a salir adelante. Para entender mejor visite https://www.understood.org/es-mx#BeUnderstood

    Share
    Close
  • Learning & Attention Issues | Dayo and Noah
    Print

    Learning & Attention Issues | Dayo and Noah

    Learning & Attention Issues | Dayo and Noah
    Share
    Close
  • Learning & Attention Issues Jenna Bridgette
    Print

    Learning & Attention Issues | Jenna and Bridgette

    Learning & Attention Issues Jenna Bridgette
    Share
    Close
  • Radio

    Learning & Attention Issues - Directions :30 (Spanish)

    Share
    Close
  • Learning & Attention Issues - Understood.org
    Web

    Learning & Attention Issues - Understood.org

    Learning & Attention Issues - Understood.org

    Understood.org is a comprehensive, free online resource--available in English and Spanish--that empowers parents through personalized support, daily access to experts and specially designed tools to help the millions of children with learning and attention issues go from simply coping to truly thriving.

    Share
    Close
1 in 5 children struggles with learning and attention issues

"When you can see it from their side, you can be on their side"

In the U.S., one in five children struggles with learning and attention issues. That’s 15 million children ages 3–20, and many of their issues go undiagnosed. The adults in their lives often have a hard time understanding their issues due to misconceptions and a lack of information and resources. As a result, children with learning and attention issues often face both academic and social challenges. However, with the right strategies and support, parents can help children unlock their strengths and thrive in school and in life.

The integrated campaign (consisting of TV, radio, print, OOH, digital, and an online exclusive film) demonstrates how learning and attention issues can look different to children and their parents. On one side, a child may see numbers, letters, and sounds that don’t make sense, or distractions that prevent them from focusing. On the other side, parents and teachers may see the child as unmotivated, disinterested, poorly behaved, or simply not that intelligent. The PSAs bring to life these “two sides” of the learning and attention issues story by depicting both the parent and child perspective and encouraging parents that, “when you can see it from their side, you can be on their side.”

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites