Caregiver Assistance

Caregiver Assistance

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  • TV

    Caregiver Assistance – Perspectives :30

    With over 42.1 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of AARP’s Caregiving Resource Center, where caregivers can find thousands of helpful articles, tips, and tools from experts and fellow caregivers who have been in their place. In an effort to reach out to caregivers, the PSAs remind them to not forget themselves in their effort to care for their loved ones and end with the tagline “Care for your loved one. Care for yourself.”

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  • TV

    Caregiver Assistance – Spoon :30

    With over 42.1 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of the resources and information available to help them take even better care of the person who once took care of them. In recognition of caregivers’ essential role in caregiving, these PSAs depict the circle of life, showing how roles change often without us even noticing.

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  • Caregiver Assistance - AARP.org/Caregiving
    Web

    Caregiver Assistance - AARP.org/Caregiving

    Caregiver Assistance - AARP.org/Caregiving

    At www.aarp.org/caregiving caregivers can join a community and receive practical tips and tools, as well as connect with experts and other caregivers for advice and support. 

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  • Radio

    Caregiver Assistance - Caregiver to Mom :60

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  • Radio

    Caregiver Assistance - Full Circle :30

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  • Caregiver Assistance - Roles Change
    Print

    Caregiver Assistance - Roles Change

    Caregiver Assistance - Roles Change
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$450 billion in unpaid care is given to aging relatives and friends

"To Care For Others, You Cannot Forget to Care For Yourself"

In 2009, 42.1 million caregivers in the United States provided an estimated $450 billion worth of unpaid care to aging relative and friends. Almost three in 10 people who are caring for someone say their life has changed, often negatively. More than one in five says her weight, exercise habits, and/or social life have suffered. And emotionally, one in five says she is generally unhappier--with one in three saying she feels sad or depressed.

The campaign's latest round of work encourages caregivers to care not only for their loved ones, but also for themselves. The PSAs drive to AARP's Caregiving Resource Center, where caregivers can find thousands of helpful articles, tips, and tools from experts and fellow caregivers who have been in their place. A Spanish-language version of the campaign is also available and drives Hispanic caregivers to visit AARP’s Spanish site

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