"Support for Your Strength"
40 million caregivers in the United States provide 37 billion hours of care worth an estimated $470 billion to their parents, spouses, partners, and other adult loved ones each year. African-American caregivers face unique challenges. According to a recent AARP study, while African-American caregivers spend similar amounts as white caregivers, their burden is higher due to lower average household incomes. African-American caregivers devote more than 34% of their annual income to expenses associated with providing care, compared with 14% for white caregivers. African-American caregivers are also more likely to spend over 21 hours per week caregiving, and the majority provide all or most of the care themselves, without the assistance of paid help.
The campaign's latest round of work encourages caregivers to find support for their strength. The PSAs drive to AARP's Caregiving Resource Center, where caregivers can find Care Guides and community.