Caregiver Assistance (Hispanic/Latino Market)

Caregiver Assistance (Hispanic/Latino Market)

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  • TV

    Caregiver Assistance – Spoon :60

    With over 40 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of the resources and information available to help them take even better care of the person who once took care of them. In recognition of caregivers’ essential role in caregiving, these PSAs depict the circle of life, showing how roles change often without us even noticing. 

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  • TV

    Caregiver Assistance – Bath :30 (Spanish)

    With over 40 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of the resources and information available to help them take even better care of the person who once took care of them. In recognition of caregivers’ essential role in caregiving, these PSAs depict the circle of life, showing how roles change often without us even noticing. 

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  • Radio

    Caregiver Assistance – There Yet :30

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  • Radio

    Caregiver Assistance – Full Circle :60 (Spanish)

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  • Caregiver Assistance – Bed Hug (Spanish)
    Print

    Caregiver Assistance – Bed Hug (Spanish)

    Caregiver Assistance – Bed Hug (Spanish)
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  • Screenshot of the homepage for AARP.org/Cuidar
    Web

    Caregiver Assistance – AARP.org/cuidar

    Screenshot of the homepage for AARP.org/Cuidar
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$470 billion in unpaid care is given to aging relatives and friends

"To Care For Others, You Cannot Forget to Care For Yourself"

There are currently 40 million family caregivers in the U.S., providing 37 billion unpaid hours of care to their parents, spouses, partners, and other adult loved ones. For many, the caregiving role starts with simple things like scheduling a doctor's visit or helping with daily errands, but gradually expands over time. The majority (60%) of family caregivers have full- or part-time jobs, and most also provide up to 20 hours of care each week. This juggling of responsibilities can be highly stressful, putting caregivers at risk for depression, anxiety, lowered immunity, heart disease, and premature aging among other physiological consequences, as well as causing financial problems.

In the Hispanic community especially, providing care to parents and relatives is part of everyday life and is done out of love and duty. For this reason, Hispanic daughters (and sons) don’t identify themselves as caregivers – instead, they just perceive caregiving as giving back to their loved ones.

In recognition of families’ essential role in caregiving, the PSAs available in both English and Spanish depict the circle of life and how roles change often without us even noticing. The PSAs drive to the campaign website, www.aarp.org/cuidar.

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