The Children's Oral Health English and Spanish PSAs aim to motivate parents to take action to reduce their children's risk of oral disease by making sure their kids are brushing their teeth for two minutes, two times a day.
The PSAs feature silly activities that kids do throughout the day, such as watching a funny online video and playing video games, in an effort to communicate the importance of taking the time to brush twice a day for two minutes. Parents are directed to 2min2x.org where they can find fun two-minute videos that kids can watch while brushing.
Check out the new app we created for the campaign! Toothsavers is a fun way to encourage kids to brush their teeth for two minutes, twice a day. The game is now available in the AppStore and GooglePlay. Watch this video trailer for app highlights.