Food Safety Education

Food Safety Education

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  • TV

    Food Safety Education - Funky Chicken :30

    Part of the USDA and Ad Council’s Food Safety Education campaign, these PSAs aim to raise awareness about the risks of foodborne illness. They educate consumers, especially parents, to take specific actions to reduce their personal risk through safe food- handling steps. Through depictions of dancing E.coli and Salmonella microbes, the campaign reminds consumers that the foodborne pathogens they can’t see, can still hurt them, so it’s crucial to practice food handling behaviors in their kitchens. All campaign elements direct audiences to visit FoodSafety.gov where they can find more food safety resources.

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  • TV

    Food Safety Education – Mosh :30 (Spanish)

    Part of the USDA and Ad Council’s Food Safety Education campaign, these PSAs aim to raise awareness about the risks of foodborne illness. They educate consumers, especially parents, to take specific actions to reduce their personal risk through safe food- handling steps. Through depictions of dancing E.coli and Salmonella microbes, the campaign reminds consumers that the foodborne pathogens they can’t see, can still hurt them, so it’s crucial to practice food handling behaviors in their kitchens. All campaign elements direct audiences to visit FoodSafety.gov where they can find more food safety resources

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  • TV

    Food Safety Education - Clean :30

    1 in 6 Americans will get sick from food poisoning this year. Food poisoning (also referred to as foodborne illness) is a serious public health threat in the United States. In fact, the Centers for Disease Control and Prevention (CDC) estimates that 48 million people get food poisoning each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. Children, the elderly, and those with weakened immune systems are especially at risk of contracting food poisoning, but there are practical steps that families can take at home to help reduce their risk of getting sick. The new Food Safe Families PSAs work in tandem to illustrate safe food handling tips in a variety of ways to convey that food poisoning is a relevant issue today. Humorous television vignettes illustrate that safe food handling doesn't have to be over the top, while serious radio spots emphasize the consequences of food poisoning in a relatable way. Striking print and web banner headlines provoke consumers to question their food safety steps and seek more information at FoodSafety.gov. All of the PSAs encourage audiences to visit http://www.foodsafety.gov/ where they can learn safe food handling tips, ask food safety questions, and stay informed of the latest food recalls.

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  • TV

    Food Safety Education - Bacteria BBQ

    http://www.foodsafety.govRoughly 1 in 6 Americans get sick from food poisoning each year.The new PSAs work in tandem to illustrate safe food handling tips, and to convey that food poisoning is a relevant issue. All of the PSAs encourage audiences to visit FoodSafety.gov where they can learn safe food handling tips, ask food safety questions, and stay informed of the latest food recalls.

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  • BBQ Safety Inforgraphic
    Social

    BBQ Safety Inforgraphic

    BBQ Safety Inforgraphic
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  • Thanksgiving Food Safety Infographic
    Social

    Thanksgiving Food Safety Infographic

    Thanksgiving Food Safety Infographic
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1 in 6 Americans gets sick from food poisoning, resulting in roughly 128,000 hospitalizations and 3,000 deaths each year

Overview

In fact, the Centers for Disease Control and Prevention (CDC) estimates that 48 million people get foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. Children, the elderly, and those with weakened immune systems are especially at risk of contracting food poisoning.

To help families—especially parents—learn the practical steps they can take at home to help reduce their risk of getting sick, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the CDC introduced the Food Safe Families campaign. 

The campaign aims to educate families about the following four food handling behaviors:

  • Separate: Raw meats from other foods by using different cutting boards.
  • Clean: Clean kitchen surfaces, utensils,and hands with soap and water while preparing food.
  • Cook: Cook foods to the right temperature by using a food thermometer.
  • Chill: Chill raw and prepared foods promptly.

In the initial campaign, humorous television PSAs, broadcast in English and Spanish, showcased chefs going to over-the-top measures to stay safe. To stay “clean,” for example, a man chopping vegetables employs a lawn sprinkler–and a raincoat.

The campaign also includes radio, print, and web advertising as well as an integrated social media program. Ads also ran on the Walmart Checkout TV Network, which covers 588 stores throughout the country.

In a more recent campaign, also broadcast in English in Spanish, featured a clueless chef prepares traditional family meals, but breaks food safety rules along the way–with some disastrous results. This campaign also included radio, print and online components. 

All campaign elements direct audiences to visit FoodSafety.gov, where they can learn about food safe practices.

An online recipe tool allows users to upload their favorite recipes and have the critical food safety steps automatically included. Consumers can also access “Ask Karen,” an online database with answers to nearly 1,500 questions related to preventing foodborne illnesses. 

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