Food poisoning (also referred to as foodborne illness) is a serious public health threat in the United States. In fact, the Centers for Disease Control and Prevention (CDC) estimates that 48 million people get food poisoning each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. Children, the elderly, and those with weakened immune systems are especially at risk of contracting food poisoning, but there are practical steps that families can take at home to help reduce their risk of getting sick.
The new English and Spanish PSAs raise awareness about the risks of foodborne illness and educate consumers, especially parents, to take specific actions to reduce their personal risk through safe food- handling steps. Through depictions of dancing E. coli and Salmonella microbes, the campaign reminds consumers that the foodborne pathogens they can't see, can still hurt them, so it's crucial to practice food handling behaviors in their kitchens. All campaign elements direct audiences to visit www.FoodSafety.gov where they can find more food safety resources.