Approximately 78 million Americans, or 1 in 3 adults, have high blood pressure (hypertension), but only half of these individuals have their condition under control. Maintaining healthy blood pressure is a vital component of cardiovascular health, as untreated high blood pressure puts individuals at high risk for stroke and heart attack. Fortunately, millions of at-risk Americans can be helped to avoid the serious and often fatal consequences of hypertension through education and support.
This campaign aims to raise awareness of the debilitating and potentially fatal consequences of living with high blood pressure by giving voice to the human heart. The heart character is personified as a caring friend under lots of pressure who reminds people living with high blood pressure of the consequences of their unmanaged condition and encourages them to make better choices about their cardiovascular health.
Audiences are encouraged to get their blood pressure to a healthy range and directed to Heart.org/BloodPressure to learn how.