"The Right Seat"
In the U.S., every 33 seconds a child under 13 was involved in a car crash. This means that from 2010 to 2014, 3,181 children under age 13 were killed and an estimated 601,000 children were injured in car crashes. That’s more than the population of Atlanta, Georgia.
Market research shows that while parents are constantly worried about their children, they are mistakenly confident about their kids’safety in the car. And in Latino families, children are more likely to be moved out of car and booster seats prematurely.
In 2012, the Ad Council launched “The Right Seat,” a campaign in English and Spanish that encourages proper installation and use of car and booster seats. Directed towards parents and caregivers, the campaign helps match children ages 0-12 with the right car seat for their age and size and promotes the NHTSA’s best practices for car safety.