Childhood Exposure to Violence

Childhood Exposure to Violence

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  • TV

    Unique's Story | Childhood Exposure to Violence | Ad Council

    The story of Unique shows how a supportive and caring adult can help a child overcome childhood trauma and exposure to violence. Each year, nearly 60% of youth are exposed to violence in their homes, schools, and communities. Recent studies demonstrate how observing violence has a lasting negative impact on a child’s brain and their cognitive development. Over time, exposure to violence during childhood is significantly correlated with negative outcomes such as psychological issues, adverse behavior, and serious illnesses. 

    The U.S. Department of Justice, Futures Without Violence, and the Ad Council have developed the Changing Minds campaign, as part of the Defending Childhood Initiative, to raise awareness about the prevalence and impact of children’s exposure to violence and the trauma that may result; motivate adults to be more caring, concerned, and supportive figures to the children around them; and support programs and practices that help to make homes, schools, and communities safer for children and youth

    One of the biggest predictors of a child’s ability to be resilient in the face of trauma is interacting with a caring adult. Through everyday gestures, any adult in a child’s life can vastly increase that child’s opportunity for success. Learn how your everyday gestures can help a child in your life at ChangingMindsNOW.org.

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  • TV

    Chad's Story | Childhood Exposure to Violence | Ad Council

    The story of Chad shows how a supportive and caring adult can help a child overcome childhood trauma and exposure to violence. Each year, nearly 60% of youth are exposed to violence in their homes, schools, and communities. Recent studies demonstrate how observing violence has a lasting negative impact on a child’s brain and their cognitive development. Over time, exposure to violence during childhood is significantly correlated with negative outcomes such as psychological issues, adverse behavior, and serious illnesses. 

    The U.S. Department of Justice, Futures Without Violence, and the Ad Council have developed the Changing Minds campaign, as part of the Defending Childhood Initiative, to raise awareness about the prevalence and impact of children’s exposure to violence and the trauma that may result; motivate adults to be more caring, concerned, and supportive figures to the children around them; and support programs and practices that help to make homes, schools, and communities safer for children and youth

    One of the biggest predictors of a child’s ability to be resilient in the face of trauma is interacting with a caring adult. Through everyday gestures, any adult in a child’s life can vastly increase that child’s opportunity for success. Learn how your everyday gestures can help a child in your life at ChangingMindsNOW.org.

    Share
    Close
  • Brain | Childhood Exposure to Violence | Ad Council
    Print

    Brain | Childhood Exposure to Violence | Ad Council

    Brain | Childhood Exposure to Violence | Ad Council
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  • ChangingMindsNOW.org | Childhood Exposure to Violence | Ad Council
    Web

    ChangingMindsNOW.org | Childhood Exposure to Violence | Ad Council

    ChangingMindsNOW.org | Childhood Exposure to Violence | Ad Council
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Nearly 60% of youth are exposed to violence in their homes, schools and communities

Overview

Each year in the U.S., nearly 60% of youth are exposed to violence in their homes,schools, and communities, and recent studies demonstrate how repeated exposure has a lasting negative impact on the physical development of a child’s brain. But there’s hope. One of the biggest predictors of a child’s ability to be resilient in the face of trauma is by interacting with a caring, consistent adult.

Futures Without Violence, the U.S. Department of Justice (DOJ) and the Ad Council have teamed up to launch Changing Minds, the first national campaign to raise awareness about the impact of childhood exposure to violence. The campaign encourages adults who regularly work with children in grades K-8, such as teachers, coaches and school nurses and social workers, to learn about the science of childhood trauma and the everyday gestures they can practice to help those who are affected heal. Through direct marketing and highly targeted print and digital placements, the campaign is designed to reach our audience in their professional role.

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