"That's Not Cool"
A majority of today’s teens has mobile phones and uses them to talk to friends, send text messages, and post to social networking sites. But use of this technology creates new challenges for teens, particularly as they develop intimate relationships.
One of those challenges is learning to recognize digital dating abuse. Digital dating abuse can include persistent and unwanted calls or text messages, breaking into email or social networking accounts, or being pressured to send private or embarrassing photos or videos.
Just how big is this problem? One in four teens in a relationship says they have been called names, harassed or put down by their partner through cell phones and texting.
That’s why the Ad Council, in partnership with Futures Without Violence and the Department of Justice’s Office on Violence against Women, launched “That’s Not Cool,” a national public service advertising campaign designed to encourage teens to draw their own line about what is, or is not, acceptable relationship behavior.
The latest campaign effort includes a mobile-first website, CoolNotCool, developed with Archrival and optimized for Kik messenger, that uses interactive quiz cards to help teens identify inappropriate relationship interactions on digital platforms, empowering them to draw their own digital lines in relationships.