Early Childhood Development
Learning starts long before school does. Children start learning the day they’re born, and the trajectory of their future success is shaped by their experiences in the first few years.
But too many parents, grandparents and caregivers don’t know how to support early learning. They need to understand that children are learning during everyday moments – doing everyday activities. As a child’s first and most important teacher, parents can easily turn everyday moments into fun, engaging learning opportunities – and by doing so they give their child the best start possible.
By the time children enter kindergarten, there’s a gap between those with quality early learning experiences and those without. That turns into an achievement gap by 3rd grade. Most children never catch up. But research shows that children with high-quality early learning in the first few years are more likely to finish school, become part of a productive workforce, and contribute to society and the economy.
The Early Childhood Development campaign seeks to educate and inform parents, grandparents and caregivers on the importance of quality early learning experiences. It gives them easy, fun tips for “learning on the go” to boost learning during everyday activities, like shopping at the grocery store. It in turn lets parents and caregivers know that by talking with and observing their children, they will be able to understand and support their learning. The PSAs encourage parents to visit www.bornlearning.org or contact their local United Way for information and resources. The campaign and website launched in Spring of 2005.