In 2009, 42.1 million caregivers in the United States provided an estimated $450 billion worth of unpaid care to aging relatives and friends. Almost three in ten people who are caring for someone say their life has changed with caregiving, oftentimes for the negative. More than one in five say their weight, exercise habits, or social life have suffered. Emotionally, one in five say they are generally unhappier and one in three say they feel sad or depressed.
These new PSAs depict the many roles that caregivers play and conclude with the tagline, "Together we can better care for ourselves and the ones we love." The PSAs drive to www.aarp.org/caregiving, where caregivers can join a community and receive practical tips and tools, as well as connect with experts and other caregivers for advice and support.