Discovering Nature (African-American Market)

Overview

Only 37% of African-American children ages 6 to 12 participated in outdoor recreation in 2011, compared to 67% of Caucasian children in the same age range. 

Discovering Nature‚Äôs African-American targeted campaign shows how the experience of exploring and discovery in the forest can open up children in this target to a world of possibilities; including their own limitless potential. Viewers are encouraged to visit www.DiscoverTheForest.org, where they can find their nearest forest and get ideas for outdoor activities.  

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