Discovering Nature (Spanish Language)
While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows there is a lack of connection between people and nature, particularly with children.
In fact, according to the University of Michigan, U.S. children today spend 50% less time outdoors than they did 20 years ago. This decline is especially prevalent among Hispanics, given that only 50% of Hispanic youth participate in outdoor recreation, compared to 62% of youth overall.
The Discovering Nature campaign's Spanish language segment features real Hispanic families as they escape from the stress of their daily lives in a journey to the forest. The call-to-action directs audiences to visit DescubreElBosque.org where they can find a nearby forest, and activities to do once they get there.