Since 1980, the number of people with asthma has more than doubled. Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 13 million school days each year due to asthma.
Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse.
This campaign provides parents and caregivers with new and simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent attacks. Parents are directed to call 1-866-NO-ATTACKS or visit www.noattacks.org to learn how to stop asthma attacks before they start.
This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish.