Emergency Preparedness - Kids
Nearly 60% of Americans say they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children in a conversation about preparing for emergencies, including natural and man-made disasters, FEMA and the Ad Council created new PSAs as part of their Ready Kids campaign.
Created pro bono by New York-based advertising agency Deutsch Inc., the TV, radio, outdoor, print and digital PSAs take a humorous approach to emphasize the importance for parents to involve their children in the preparedness process. Through these PSAs, families are provided preparedness conversation starters including: who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as part of your emergency supply kit. The PSAs direct to the redesigned Ready Kids website where parents can find the resources they need to make preparedness a year-round family activity.
Launched in 2006, Ready Kids encourages parents to teach their children (ages 7-12) about disaster preparedness year-round by providing tools and resources to assist with the conversation. The campaign is a family-friendly extension of the national Ready campaign, which has proven to be one of the most successful campaigns in Ad Council's 71-year history.