AIDS Prevention
1988 - 1990
Overview
Sponsors
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American Foundation for AIDS Research
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National AIDS Network
Volunteer Agencies
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Scali, McCabe, Sloves, Inc.
Launched in September of 1988, this groundbreaking ad was part of the first campaign to use the word "condom" in America. The ads informed Americans of the dangers of the AIDS virus and encouraged them to "Help stop AIDS. Use a condom."