AIDS Prevention

1988 - 1990

Overview

Sponsors

  • American Foundation for AIDS Research
  • National AIDS Network

Volunteer Agencies

  • Scali, McCabe, Sloves, Inc.

Launched in September of 1988, this groundbreaking ad was part of the first campaign to use the word "condom" in America. The ads informed Americans of the dangers of the AIDS virus and encouraged them to "Help stop AIDS. Use a condom."

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