Ad Council News/Press Releases

Smokey Bear Celebrates His 65th Birthday and Returns to Remind Americans... "Only You Can Prevent Wildfires"

Tue, 30 Jun 2009 09:27:27 GMT

Smokey Bear stars in new CG-animated PSAs and appears on Facebook, MySpace and YouTube in time for July 4th

Washington, D.C., June 29, 2009 - The Advertising Council joined today with the U.S. Forest Service and the National Association of State Foresters to launch a new series of public service advertisements (PSAs) designed to celebrate Smokey Bear's 65th birthday and provide critical information to Americans about wildfire prevention. The television, radio, print and online PSAs are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.

Since his "birth" on August 9, 1944, Smokey Bear has been a recognized symbol of conservation and protection of America's forests. His message about wildfire prevention has helped to reduce the number of acres burned annually by wildfires, from about 22 million (1944) to an average of 7 million today. However, wildfire prevention remains one of the most critical environmental issues affecting our country. Many Americans believe that lightning starts most wildfires. In fact, on average, 9 out of 10 wildfires nationwide are caused by people. The principle causes are campfires left unattended, trash burning on windy days, arson, careless discarding of smoking materials or BBQ coals, and operating equipment without spark arrestors.

Created pro bono by ad agency Draftfcb, the same volunteer agency that has created work for the campaign since 1944, the new PSAs specifically target young adults who live in the wildland/urban interface-people who are likely to be casual campers, hikers, or mountain bikers -to remind them that Smokey is counting on them to prevent human-caused wildfires. The new PSAs seek to continue to decrease the number of human-caused wildfires and one new TV spot is designed specifically to celebrate Smokey's birthday. The ads feature CG-animation and encourage young adults to "Get Your Smokey On" - that is, to become like Smokey and speak up when others are acting carelessly.

"Smokey Bear is the nation's symbol for wildfire prevention and his important message has been communicated to generations of Americans during the past sixty five years," said Helene Cleveland, Fire Prevention Program Manager, U.S. Forest Service. "Smokey's enduring message is as critical today as it was when he was introduced in 1944 and I am confident that our new PSAs will continue to raise awareness about wildfire prevention issues."

The PSAs direct audiences to visit the campaign's website, www.smokeybear.com, where they can take a pledge and learn more about wildfire prevention. Sections of the website, including the historical overview of the campaign, or "Smokey's Journey," and the kids section of the site "Smokey Kids" have recently been re-designed by Cannery Agency. In addition to the new PSAs and website, Smokey Bear now has profile pages on Facebook, MySpace and YouTube to further the reach of his messages to young adults:

Facebook: www.facebook.com/smokeybear

MySpace: www.myspace.com/wildfireprevention

YouTube: www.youtube.com/smokeybear

"Smokey Bear is the center of the longest-running and one of the most successful public service campaigns in U.S. history," said Peggy Conlon, President and CEO of the Ad Council. "Our Wildfire Prevention campaign has helped children and adults throughout the country understand their role in preventing wildfires and these new PSAs and online components will continue to have a significant impact."

Since 1944, Smokey Bear has been communicating his well-known message, "Only You Can Prevent Forest Fires." In 2001, the term 'Wildfires' was introduced to include all unwanted, unplanned fires in natural areas such as grass fires or brush fires. Smokey has been rated one of the most recognizable figures in America, ranking alongside Mickey Mouse and Santa Claus. Smokey is recognized by 97 percent of adults and 3 out of 4 adults are able to recall "Only You Can Prevent Wildfires" without prompting, according to an Ad Council tracking survey.

"Smokey is an American icon and we are honored to be part of continuing his legacy and furthering his message. Thanks to advances in technology and CG-animation, we were able to bring Smokey Bear to life in a realistic way, starting with launch of the "Get your Smokey on" campaign last year," said Hilary Hamer, SVP, Group Management Director at Draftfcb Orange County. "We're always looking to ensure that Smokey's message is not only still current, but relevant to our target audience."

The Ad Council will be distributing the new PSAs to media outlets nationwide this week. Per the organization's model, the PSAs are airing and running in advertising time that is donated by the media. Over the last 65 years, media outlets have donated more than $1 billion in time and space for the Wildfire Prevention campaign.

USDA FOREST SERVICE
The USDA Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and the Advertising Council. The U.S. Forest Service manages 193 million acres of national forests and grasslands for the American Public. Its mission is to sustain the health, diversity, and productivity of the Nation's forests and grasslands to meet the needs of present and future generations.

NATIONAL ASSOCIATION OF STATE FORESTERS
The National Association of State Foresters is comprised of the directors of forestry agencies from the fifty states, eight U.S. territories and associated states, and the District of Columbia. Through public-private partnership, NASF seeks to advance sustainable forestry, conservation, and protection of forest lands and their associated resources. As a partner with the USDA Forest Service, State Foresters are committed to the continued delivery of Smokey Bear's message of personal responsibility in wildfire protection.

DRAFTFCB
Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency's global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.

THE ADVERTISING COUNCIL
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Ad Council to Honor The Coca-Cola Company CEO Muhtar Kent with 56th Annual Public Service Award

Thu, 25 Jun 2009 15:59:55 GMT

NEW YORK, June 24, 2009 - The Advertising Council will honor Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company, with its 56th Annual Public Service Award at the Ad Council's annual dinner to be held on November 18 at the Waldorf-Astoria Hotel in New York City.

Attended by prominent members of the media, advertising and corporate communities, the dinner serves as a tribute to the industries and individuals who support the Ad Council and its public service advertising (PSA) campaigns. Chaired by Brian Perkins, Corporate Vice President, Johnson & Johnson, and Chair of the Ad Council, the dinner is the Ad Council's largest fundraising event, raising $2.4 million last year. Platinum sponsors will include Time Warner Inc. and Yahoo! Inc. and Printech, Inc. will serve as the silver sponsor.

The Ad Council has been honoring corporate leaders for their commitment to public service since 1953. Previous honorees include Dick Parsons, Bill Weldon, Ken Chenault, Bob Wright, Frank Bennack, Ted Turner, Katharine Graham and A.G. Lafley. In keeping with tradition, this year's award will be presented by last year's recipient, Jeffrey Immelt, Chairman and CEO, GE.

As Chairman & CEO of The Coca-Cola Company, Muhtar Kent has continued and expanded the global company's commitment to public service, providing significant contributions to many social issues addressed by the Ad Council's campaigns, including improving healthy lifestyles, preserving the environment and providing educational opportunities for students around the globe. The Coca-Cola Company has been supporting the Ad Council since 1947.

The Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

The Department of Health and Human Services Teams Up with The White House and The Ad Council to Launch New Fatherhood Public Service Campaign

Fri, 19 Jun 2009 15:46:05 GMT

PSA Features President Obama Encouraging Fathers to "Take time to be a dad today"

June 19, 2009 - Just in time for Father's Day weekend, the Secretary of Health and Human Services Kathleen Sebelius announced a new public service campaign today promoting fatherhood that features a PSA by President Obama. The campaign, sponsored by the Department's Administration for Children and Families and the Advertising Council, can be found at www.fatherhood.gov. The public service announcements and supporting campaign materials are designed to remind fathers of the critical role they play in their children's lives.

In the opening PSA of the campaign, President Obama calls fatherhood "the most important job in a man's life." "Things can get busy, and sometimes we all fall short," he says, "but even the smallest moments can have the biggest impact on a child's life. Take time to be a dad today."

"Sometimes the simplest, smallest things can make a huge difference in a child's life," said Secretary Sebelius. "As the country gets ready to celebrate Father's Day, the President and the Administration are committed to encouraging and supporting efforts by parents and mentors to reach and connect with kids. The Department has a multitude of resources available at fatherhood.gov and we will be working closely with the White House to support their Fatherhood events and outreach in the coming days and weeks."

The announcements, scheduled to begin airing across the country on Father's Day weekend, are part of a media campaign to promote and encourage responsible fatherhood sponsored by the U.S. Department of Health and Human Services' Administration for Children and Families.

They are the work of the National Responsible Fatherhood Clearinghouse, the Ad Council and the Campbell-Ewald agency of Detroit. To date, three television and six radio PSAs have been produced, in addition to multiple print, web and viral ads.

The PSAs encourage fathers to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips and additional resources for fathers. To view the ads, visit www.fatherhood.gov or www.adcouncil.org.

"President Obama's involvement in the campaign is a continuation of the commitment he has shown to strengthening fatherhood. As our nation's 'First Dad,' President Obama's words are sure to be an inspiration this Father's Day and beyond," said Roland C. Warren, Media Campaign Director for the NRFC.

"We are delighted to join President Obama and Secretary Sebelius for this poignant campaign as we recognize all fathers nationwide this Sunday," said Peggy Conlon, President & CEO of the Ad Council. "I believe these PSAs will encourage more fathers this weekend and throughout the year to take an active role in their children's lives."

According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.

"We consider it an honor to work on behalf of the NRFC," said Bill Ludwig, Vice Chairman, Chief Creative Officer of Campbell-Ewald. "We are very proud that our work informs so many American families about the impact of a father's presence in a child's life and has inspired fathers to simply spend time with their kids. Having the support of President Obama magnifies the attention and the inspiration of this critical message."

Since its launch in 2008, the NRFC's Father Involvement campaign has received more than $38 million in donated media across television, radio, out-of-home, Internet and print.

HHS
Through the Department of Health and Human Services, the federal government supports responsible fatherhood in diverse ways. Because engaged fathers strengthen families and contribute to healthy outcomes for children, many of our programs integrate support for fathers. These include Head Start, child support programs, and Temporary Assistance for Needy Families. HHS also supports programs that focus on responsible fatherhood, such as the Promoting Responsible Fatherhood discretionary grant program administered by the Office of Family Assistance.

National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) is funded by Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities to promote and support Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site also provides essential information for other audiences interested in fatherhood issues. www.fatherhood.gov

Campbell-Ewald
Campbell-Ewald is the nation's eighth largest advertising and digital communications agency, with more than 1,300 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, Carhartt, Chevrolet, Farmers Insurance, Kaiser Permanente, Olympic Paints and Stains, OnStar, the United States Navy and the United States Postal Service. For more information on Campbell-Ewald, visit www.campbell-ewald.com.

The Advertising Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

The Advertising Council, HHS' AdoptUsKids Launch New PSAs to Encourage Adoption of Children from Foster Care

Wed, 17 Jun 2009 09:21:37 GMT

New PSAs Feature Characters from Twentieth Century Fox's Ice Age: Dawn of the Dinosaurs

NEW YORK, June 17, 2009- The Advertising Council, in partnership with the U.S. Department of Health and Human Services' Administration for Children and Families (ACF) and AdoptUsKids, announced today the launch of a new series of public service advertisements (PSAs) designed to encourage prospective parents to consider adoption from foster care and raise awareness about the children who are currently waiting for a "forever family."

According to the Administration for Children and Families, approximately 293,000 children in the United States enter the U.S. foster care system each year through no fault of their own. There are currently 496,000 children living in foster care in the United States. Approximately 130,000 of the children are unable to return safely to their birth families and are eligible and waiting for adoption. The need for families for older youth and teens, children of color, and sibling groups is especially great. Approximately 42% of waiting children are ages 9 or older.

Since 2002, more than twenty thousand prospective families, representing all fifty states, the District of Columbia, and Puerto Rico, registered on the AdoptUsKids website to begin the process of adopting from foster care. Now more than ten thousand children who have been photo listed on the AdoptUsKids' website have been placed with permanent families.

The new PSAs are an extension of the previously successful campaign, launched in 2004, which aims to significantly increase awareness of the need for families who can provide loving, permanent homes for children of all ages in the foster care system.

The campaign communicates to prospective parents that "You don't have to be perfect to be a perfect parent." These new PSAs feature characters from Twentieth Century Fox's Ice Age: Dawn of the Dinosaurs. The characters add animated humor and fun and encourage prospective parents to consider adoption from foster care. Sid, an adoptive parent of three, demonstrates the challenges of parenthood as well as the rewards that accompany being a parent.

"AdoptUsKids is excited about this partnership with Fox. We are confident that using characters from Fox's Ice Age films will raise public awareness of the tremendous need for foster care and adoptive families for children in the U.S. Public child welfare system, said Kathy Ledesma, Project Director, AdoptUsKids."

"We are proud to continue this wonderful campaign with a new series of PSAs designed to encourage the adoption of children from the U.S. foster care system," according to Peggy Conlon, President & CEO of the Ad Council. "This campaign has had extraordinary success and I am confident the new ads will continue the momentum we have developed during the last few years."

The PSAs direct audiences to visit AdoptUsKids' comprehensive website, www.adoptuskids.org or call 1-888-200-4005 for more information on adoption from foster care.

Per the Ad Council model, the PSAs will run and air in advertising time and space that is donated by the media.

The Administration for Children and Families
Within the federal Department of Health and Human Services (HHS), the Administration for Children and Families (ACF) is the agency that is responsible for Federal programs that promote the economic and social well-being of families, children, individuals, and communities. The Administration on Children, Youth and Families (ACYF) administers national programs for children and youth; works with States, Tribes, and local communities to develop services that support and strengthen family life; seeks joint ventures with the private sector to enhance the lives of children and their families; and provides information and other assistance to parents. Many of the programs administered by ACYF focus on children from low-income families; abused and neglected children; children and youth in need of foster care, independent living, adoption or other child welfare services; preschool children; children with disabilities; runaway and homeless youth; and children from Native American and migrant families.

AdoptUsKids
AdoptUsKids is a multi-faceted, federally funded project whose mission is to recruit and connect foster and adoptive families with waiting children throughout the United States. The project is managed through a cooperative agreement with the Children's Bureau of the Administration of Children and Families of the Department of Health and Human Services.

"Ice Age: Dawn of the Dinosaurs"
The sub-zero heroes from the worldwide blockbusters "Ice Age" and "Ice Age: The Meltdown" are back, on an incredible adventure...for the ages.in ICE AGE: DAWN OF THE DINOSAURS. Scrat is still trying to nab the ever-elusive nut (while, maybe, finding true love); Manny and Ellie await the birth of their mini-mammoth, Sid the sloth gets into trouble when he creates his own makeshift family after finding some dinosaur eggs; and Diego the saber-toothed tiger wonders if he's growing too "soft" hanging with his pals. On a mission to rescue the hapless Sid, the gang ventures into a mysterious underground world, where they have some close encounters with dinosaurs, battle flora and fauna run amok - and meet a relentless, one-eyed, dino-hunting weasel named Buck. ICE AGE: DAWN OF THE DINOSAURS, in theaters everywhere July 1, has everything audiences loved about the first two films, adding even more comedy, action, spectacular visuals - plus the movie magic of 3-D.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:

Beth Shanley
The Ad Council
212-984-1923
bshanley@adcouncil.org

Kathy Ledesma
AdoptUsKids
410-933-5700
kledesma@adoptuskids.org

U.S. Forest Service and Ad Council Launch National Campaign to Re-connect Children with Nature

Wed, 10 Jun 2009 09:58:22 GMT

PSA Campaign Debut Coincides with National Get Outdoors Day

Children in the U.S. spend fifty percent less time outdoors than they did twenty years ago, according to the Institute for Social Research at the University of Michigan.

In an effort to encourage children and their parents to re-connect with nature, the U.S. Forest Service is joining the Ad Council today to launch a national multimedia public service advertising (PSA) campaign. U.S. Forest Service Chief Gail Kimbell will unveil the campaign on June 13 at Denver City Park to coincide with National Get Outdoors Day. The PSAs will be distributed to media outlets nationwide this week.

The campaign primarily aims to reach "tweens" (children aged 8-12) and their parents. The goal is to encourage children to get outside and experience nature first-hand, instilling a life-long love for nature by fostering a connection with urban and national forests.

Children spend less time outdoors due to safety concerns, an increase in the number of working parents and the development of new technologies that capture free time indoors. As a result of this limited interaction with the outdoors, many children are unaware of the benefits that nature provides, including improving their physical and mental health and emotional well-being. Research shows that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and have greater respect for themselves and for others. Furthermore, those who spend their childhood in nature are more likely to become environmentally conscious in the future.

"People, especially kids, need a direct connection to both forests and nature for their health and personal growth-and for the future of conservation," said Chief Kimbell. "It's wonderful to expand our efforts to reach kids through this partnership. The Ad Council has been helping us accomplish the Forest Service mission for over 60 years."

Created pro bono by ad agency Euro RSCG, the campaign includes television, radio, outdoor and Web PSAs, which show the freeing aspects a nature experience can provide by depicting the various qualities -- the curious you, the creative you, the adventurous you -- that tweens can discover about themselves in nature. The TV spots depict children engaging with nature in various ways and encourage audiences to discover the forest, "where the other you lives." Additionally, the Brigham Young University Ad Lab developed two radio spots pro bono to further engage tweens in the message. All of the PSAs direct parents and children to visit a new website, www.DiscoverTheForest.org, where they can find ideas for outdoor activities, as well as educational and conservation information. Additionally, families can access a new interactive tool, powered by Nature FindT and Google Maps, where they can search for nearby forests and parks.

"According to our research, the vast majority of children have positive associations with nature and wish they could spend more time outdoors. However, there is a need for greater motivation, guidance and awareness about the many benefits of experiencing nature first-hand," said Peggy Conlon, president and CEO of the Ad Council. "We are proud to join with our longtime partners at the Forest Service to launch this wonderful campaign that will encourage children to spend more time outdoors in our nation's forests and parks."

The U.S. Forest Service and the Ad Council have been partnering on the Wildfire Prevention PSA campaign, featuring Smokey Bear, since 1944. The campaign is the longest running PSA campaign in U.S. history.

"We are excited to partner with the U.S. Forest Service and the Ad Council, two stellar and highly respected organizations, for a campaign that communicates the benefits of spending time outdoors to children and their parents," said Phil Silvestri, Executive Creative Director and Managing Director, Euro RSCG Tonic, part of the Euro RSCG Worldwide network. "Our agency is committed to finding ways to educate consumers about today's health issues, such as the rise in childhood obesity and juvenile-onset diabetes, and we feel it is important to stress the benefits of outdoor play to today's youth so that they lead healthy lifestyles and don't miss out on one of the basic joys of being a kid - playing outside!"

Beginning this week, an integrated social media program will extend the reach of the PSA campaign online with strategies designed to engage both parents and children. Additionally, the U.S. Forest Service and the Ad Council are engaging a series of campaign partners in the federal government and nonprofit sectors to share the messages with their groups and members.

Campaign launch activities will continue throughout the next several months. As an extension of the campaign, the U.S. Forest Service and the Ad Council will kick off a national photo and art contest in September. Children will be invited to submit a photo or other form of art, which illustrates the creative ways that they are interacting with nature to find "the other you" outdoors. The winner will receive a prize that will promote increased outdoor activity.

The new PSAs and Web sites have been researched extensively and tested with children in the target audiences. The ads are being distributed to approximately 33,000 media outlets nationwide. Per the Ad Council's model, all of the ads will air and run in advertising time and space donated by the media.

In addition to the campaign website, www.DiscoverTheForest.org, parents and children can visit www.NationalGetOutdoorsDay.org for more information on the National Get Outdoors Day events nearest to them.

U.S. Forest Service
The U.S. Forest Service (www.fs.fed.us) manages 193 million acres of national forests and grasslands for the American Public. Its mission is to sustain the health, diversity, and productivity of the Nation's forests and grasslands to meet the needs of present and future generations. The U.S. Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and The Advertising Council.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Euro RSCG Tonic
Euro RSCG Tonic is a leading integrated marketing communications agency specializing in health and wellness brands. The agency provides advertising, marketing services, corporate communications and interactive solutions to global, regional and local clients. The agency's client roster includes GlaxoSmithKline, Schering Plough, Roche, Astellas, Stryker and Shire Pharmaceuticals.

The agency is part of Euro RSCG Worldwide, Advertising Age's and Campaign's 2006 Global Agency of the Year, which is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and Middle East. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.

Contact:

U.S. Forest Service
Press Office
202-205-1134

Euro RSCG Tonic
Theresa Tepper
212-475-6303
ttepper@powellny.com

The Ad Council
Ellyn Fisher
212-984-1964
efisher@adcouncil.org

Ad Council, and the National Responsible Fatherhood Clearinghouse Join ESPN to Encourage Fathers to "Take time to be a dad today"

Mon, 01 Jun 2009 09:34:17 GMT

New PSAs Feature Sports Anchors from "NFL Live" and "SportsCenter"

NEW YORK, June 1, 2009 - The Advertising Council and the National Responsible Fatherhood Clearinghouse join ESPN today to launch a new series of national public service advertisements designed to show dads the critical role they play in their children's lives. The ads will debut this week on ESPN media in advance of Father's Day.

According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.

"Given the importance of sports in the lives of so many dads and children, we are excited that ESPN is taking part in our campaign to inspire men to be the best dads they can be," said Roland C. Warren, Media Campaign Director for the NRFC. "ESPN is a credible messenger to dads and will help us encourage a new commitment to involved fatherhood this Father's Day."

The new television, radio, and Web public service advertisements, available in English and Spanish, emphasize to fathers that "the best highlights happen at home." The TV and radio ads begin airing and running this week through June 28 in donated media on ESPN properties including ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN Deportes, ESPNU, ESPN Radio and ESPN.com. The online executions will be live on ESPN.com from June 1 to July 11, 2009.

"We are delighted to join ESPN and NRFC for this new series of public service ads to encourage men to take an active role in their children's lives," said Peggy Conlon, President & CEO of the Ad Council. "The sports talent featured in the ads are well-known and appealing to our target audience, and I believe they will help strike a chord with fathers to become more involved with their children."

Created pro bono for the Ad Council by ESPN and Wieden & Kennedy, the TV and radio ads feature ESPN anchors Trey Wingo (NFL Live) and Robert Flores (SportsCenter) as well as David Faitelson and Fernando Palomo of ESPN Deportes for the Spanish spots. The PSAs encourage fathers to visit www.fatherhood.gov for parenting tips and additional resources for fathers. To view the ads, visit www.adcouncil.org.

"ESPN's ability to reach millions of fathers allows for swift and high-impact advertising communications for this important cause," said Seth Ader, ESPN senior director sports marketing. "Our collaboration with the Ad Council has yielded a uniquely ESPN-branded PSA that we hope inspires dads to engage with their children in creating every day highlights."

National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) supports the Administration for Children and Families' Office of Family Assistance's (OFA) efforts to assist States and communities to promote and support Responsible Fatherhood. Primarily a tool for professionals operating Responsible Fatherhood programs, the NRFC provides access to print and electronic publications, timely information on fatherhood issues, and targeted resources that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site also provides essential information for other audiences interested in fatherhood issues. www.fatherhood.gov

ESPN, Inc.
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN, ESPN2, ESPNEWS and ESPNU HD simulcast services, ESPN Regional Television, ESPN International (45 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN PPV, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:

Beth Shanley
The Ad Council
212-984-1923
bshanley@adcouncil.org
ESPN Contact

Vincent DiCaro
National Responsible Fatherhood Clearinghouse
240-912-1270
vdicaro@fatherhood.org

HHS Secretary Kathleen Sebelius, Sesame Workshop and the Ad Council Launch National Campaign to Protect Families from H1N1 Virus and Stay Healthy

Fri, 22 May 2009 11:02:30 GMT

New PSA Campaign Unveiled at the HHS/Department of Education Childcare Center

Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the nonprofit educational organization behind Sesame Street, to launch a national public service advertising campaign designed to encourage American families and children to take steps to protect themselves from the 2009 H1N1 flu virus and continue to practice healthy habits. As part of HHS and the Ad Council's campaign, Sesame Workshop produced a television PSA featuring Sesame Street's Elmo and Gordon explaining the importance of healthy habits such as washing your hands, avoid touching your eyes, nose and mouth and sneezing into the bend of your arm.

The campaign was unveiled this morning by HHS Secretary Kathleen Sebelius at the HHS/Department of Education Childcare Center in Washington, D.C. The PSAs will be distributed nationwide today and will be supported in airtime donated by television stations.

"We are doing everything we can to protect public health and teach children how they can stay healthy and safe," said Sebelius. "Elmo, Gordon, Sesame Workshop, and the Ad Council are delivering an important message to our kids."

The 2009 H1N1 flu virus is a new flu virus of swine origin that was first detected in April 2009. The virus is spreading from person-to-person, sparking a growing outbreak of illness in the U.S. and internationally. To date, over 5,700 cases have been reported in the United States and there are nine deaths associated with the novel H1N1 infection. Experts believe that the 2009 H1N1 flu spreads in the same way that seasonal influenza viruses spread - primarily through the coughs and sneezes of people who are sick with the virus.

The new PSA campaign focuses on the importance of providing parents, teachers and children with accurate information about how to practice healthy habits, highlighting proper hand-washing and simple everyday actions that lead to staying healthy and keeping germs away. Created by Sesame Workshop, the television PSAs encourage audiences to visit www.cdc.gov to get more information on how to stay healthy. The PSAs are an extension of Sesame's Healthy Habits for Life initiative, which helps young children and their caregivers establish an early foundation of healthy habits.

The PSAs are part of an initiative to provide practical steps recommended by CDC to help prevent the spread of the flu virus and other infectious disease, including:

. Avoid close contact with people who are sick.
. Keep your distance from others if you are sick.
. When possible, stay home from work, school, and errands when you are sick, and don't send your children to childcare or school if they are sick.
. Cover your mouth and nose when coughing or sneezing.
. Wash your hands often with soap and water, especially after coughing and sneezing.
. Avoid touching your eyes, nose and mouth.

"Since the outbreak of the H1N1 flu, many Americans have expressed concern about how they can protect themselves from being infected," said Peggy Conlon, president and CEO of the Ad Council. "We are proud to continue our longstanding partnership with the Department of Health and Human Services for this critical campaign that will educate parents and children about how to stay healthy. We are also grateful to Sesame Workshop for providing their resources and talent for the PSAs."

The Ad Council will be distributing the PSAs via satellite to television stations nationwide.

"Whether you are learning to read or count, facing natural disasters, or practicing healthy habits, Sesame Workshop combines our expert research with the power of Muppets to provide children and their families with the tools they need to cope with what is going on in their communities," said Melvin Ming, Chief Operating Officer, Sesame Workshop. "As part of our Healthy Habits for Life Initiative and in partnership with HHS and Ad Council, we are servicing a PSA and supplemental materials to generate awareness on how kids and families can lead healthier lives."

The Ad Council has been partnering with the U.S. Department of Health & Human Services to develop PSA campaigns that address critical health issues since the 1950s. Their successful collaborations have included public service messages about the polio epidemic, drug abuse and, more recently, obesity prevention.

U.S. Department of Health & Human Services
The Department of Health and Human Services is the United States government's principal agency for protecting the health of all Americans and providing essential human services, especially for those who are least able to help themselves. The department includes more than 300 programs, covering a wide spectrum of activities, including medical and social science research, preventing outbreak of infectious disease, including immunization services, assuring food and drug safety, welfare, and Medicare and Medicaid.

Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children's health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop's educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:
HHS
Office of Public Health and Science
Public Affairs Office
202-205-0143

Sesame Workshop
Pam Hacker
212-875-6225
pam.hacker@sesameworkshop.org

The Ad Council
Ellyn Fisher
212-984-1964
efisher@adcouncil.org

Brian Perkins Elected as Chair of the Ad Council

Thu, 21 May 2009 15:20:55 GMT

Perkins joined by seventeen new board members

New York May 21, 2009 - The Advertising Council announced today that Brian Perkins, Corporate Vice President, Johnson & Johnson, has been elected as Chair of the Board of Directors of The Advertising Council. Mr. Perkins was installed at the Ad Council's Board meeting held this afternoon in New York City.

Mr. Perkins has been a member of the Ad Council Board of Directors since 2005, most recently serving as Vice Chair. As Chair, he succeeds Susan Gianinno, Chairman and CEO, Publicis Worldwide in the USA, and will serve in this position for one year.

During Mr. Perkins' tenure on the Ad Council board he has demonstrated his commitment to the organization through his involvement with its Executive Committee as well as its Nominating and Dinner Committee. The Ad Council's Public Service Award Dinner is the organization's largest fundraising event.

"Brian has been an integral part of our Board during the past four years and we are thrilled to have him as our new Chair," said Peggy Conlon, President & CEO of The Advertising Council. "His expertise in the areas of branding and marketing, as well as his ongoing commitment to the Ad Council, will help us expand the reach of our campaigns."

Brian Perkins has served as Corporate Vice President of Johnson & Johnson since 2004. In his position, Brian oversees Johnson & Johnson's Global Marketing Group as well as Corporate Contributions. Perkins' career at Johnson & Johnson includes President of McNeil Consumer Products, the world's largest OTC drug company; Company Group Chairman for the worldwide OTC business and most recently, Worldwide Chairman of Consumer Pharmaceuticals & Nutritionals.

The Ad Council also elected seventeen new members to its Board of Directors. The new directors are:

. Frances Allen, Brand Marketing Officer, Dunkin' Brands
. Tim Armstrong, Chairman & CEO, AOL
. Mark Baynes, Global CMO, Kellogg Company
. Kathy Behrens, EVP, Social Responsibility & Player Programs, NBA
. Laura Desmond, CEO, Starcom MediaVest Group
. Amy Fuller, EVP, Worldwide Consumer Marketing, MasterCard Worldwide
. Jack Haber, VP, Global Advertising, Colgate-Palmolive Company
. Maureen Linder, VP Global Advertising and Design, The Campbell Soup Company
. Michael Mendenhall, SVP & CMO, Hewlett-Packard Company
. Nigel Morris, CEO, Aegis Media North America
. Steve Mosko, President, Sony Pictures Television
. Bill Pearce, SVP & CMO, Del Monte Foods
. Jon Potter, CMO, Diageo North America
. Sylvia Reynolds, CMO, Wells Fargo
. Kimberly Till, President & CEO, Harris Interactive
. Richard Wergan, VP, Worldwide Brand Marketing and Advertising, Xerox Corporation
. Dennis Woodside, VP, Americas Operations, Google, Inc.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.

Contacts:
Beth Shanley
212-984-1923
bshanley@adcouncil.org

TSA and Ad Council Raise Awareness of "Secure Flight" Program as part of National Public Education Campaign

Thu, 21 May 2009 09:26:41 GMT

Over 195 Million Passengers Expected to Fly this Summer: Campaign Continues to Educate Travelers about Procedures at Airport Checkpoints in time for Memorial Day

New York, May 21, 2009 - To coincide with Memorial Day and the start of the summer travel season, the Transportation Security Administration (TSA) is continuing their partnership with the Ad Council to launch a national public awareness campaign that educates passengers about TSA's upcoming Secure Flight program, a collaborative effort with the airlines that enhances watch list matching through a phased-in approach.

"TSA is partnering with airlines and the Ad Council to educate passengers about the Secure Flight program that makes travel safer and easier for millions of Americans," said TSA Acting Administrator Gale Rossides. "Secure Flight will also help reduce the misidentification of passengers who have names similar to individuals on government watch lists, clearing more than 99 percent of passengers for travel."

Secure Flight is a phased-in partnership program between TSA and airlines in response to a key 9/11 Commission recommendation: uniform watch list matching by TSA. The mission of the Secure Flight program is to enhance the security of domestic and international commercial air travel through the use of improved watch list matching. TSA is taking over this responsibility from aircraft operators who, up until now, have been responsible for checking passengers against government watch lists. Secure Flight will further strengthen security by continuing to identify individuals that may pose a known or suspected threat to aviation.

Over the coming months when booking airline travel, travelers may be asked to provide their name as it appears on the government ID they plan to use when traveling. Later this summer, airlines will also begin asking passengers to provide their date of birth and gender. TSA's goal is for Secure Flight to be fully implemented in early 2010 for all domestic flights and the end of 2010 for all international flights.

Secure Flight is a phased in process for both TSA and the airlines - each airline will incorporate changes into their systems over the coming months as their capability to capture passenger data is integrated into their individual systems. If a passenger is not prompted to provide this additional information by a particular airline, they should not be concerned as it should not impact their travel.

"This critical campaign will continue to raise public awareness about the important role that travelers play in the airport security process, while educating them about the latest security procedures through the Secure Flight program," said Peggy Conlon, President & CEO of the Ad Council. "We are proud to continue this initiative with TSA, which will make it safer and easier for travelers throughout the country."

TSA's passenger feedback shows that travelers are more willing to cooperate with airport security when they better understand the reasoning behind the measures. The campaign aims to improve security by encouraging airline passengers to become better prepared for security processes, thereby resulting in a more positive experience. The campaign also builds upon TSA's ongoing commitment to communicating why certain procedures and requirements are an important part of airport security. For example, the campaign explains the new Secure Flight program, as well as why travelers are asked to remove shoes and coats, limit liquids to three ounces and show their IDs.

First launched in November 2008, campaign activities have been conducted during the nation's busiest travel times. The campaign employs a series of informational videos airing in airports and online, social media strategies, as well as national radio sponsorships and public relations tactics in an effort to communicate with the travelling public during these travel periods. All of the campaign strategies direct audiences to visit www.tsa.gov to find travel tips, local airport information, and answers to your questions about airline security.

This is the first time the Ad Council has partnered with TSA on a public education effort. Since 2003, the Ad Council has been working with the U.S. Department of Homeland Security on the Ready Campaign designed to encourage all Americans to prepare for emergencies.

TSA
TSA is a component of the U.S. Department of Homeland Security that was formed following the tragedies of September 11, 2001. TSA protects the nation's transportation systems to ensure freedom of movement for people and commerce. Its 45,000 transportation security officers are responsible for airport security at more than 450 U.S. airports.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:

Ellyn Fisher
The Ad Council
212-984-1964
efisher@adcouncil.org

TSA Public Affairs
571-227-2829

IAVA and Ad Council Build on Success of Groundbreaking Veterans Campaign with New Friends and Family Element

Fri, 01 May 2009 11:45:58 GMT

New PSAs Engage Friends and Family of Iraq and Afghanistan Veterans
NEW YORK, May 1, 2009 - To help ease the transition and readjustment challenges facing Iraq and Afghanistan veterans as they return home, Iraq and Afghanistan Veterans of America (IAVA) joined the Ad Council today to launch a new series of national public service advertisements (PSAs) for their Veteran Support Campaign. Launched on Veterans Day 2008, the first series of ads reaches out to veterans directly and encourages them to visit www.CommunityOfVeterans.org, a private social network where Iraq and Afghanistan veterans can access critical resources and share their experiences in a safe forum. The new series of PSAs unveiled today similarly empowers the family and friends of Iraq and Afghanistan veterans by encouraging them to start the conversation and to help veterans transition to civilian life. The PSAs direct friends and family members to the new website, www.SupportYourVet.org, where they can engage with one another in an interactive forum and access conversation tips, critical mental health resources and information about navigating the VA. The PSAs are being distributed to media outlets nationwide this month.

Of the 1.7 million veterans who have served in Iraq or Afghanistan, nearly one third are suffering from Post Traumatic Stress Disorder, depression or Traumatic Brain Injury. Research shows that many veterans avoid seeking help because of the stigma associated with treatment or fear of being diagnosed with a mental illness. Those who do seek help, however, often cite their family as the catalyst for support. Yet, many families today do not know how to broach the subject constructively and struggle with ways to approach a friend or family member who has recently returned home.

Created pro bono by BBDO New York, the new PSAs launched today seek to empower those family and friends of Iraq and Afghanistan veterans by giving them the tools and resources to start the conversation. The new series centers on the concept of "welcome home" signs which convey the difficulty of approaching and engaging a friend or family member who has recently returned home. The signs highlight the careful balancing act friends and family members must often endure to engage a new veteran without pushing him or her too hard. Clear Channel's Creative Services Group, Saatchi & Saatchi and AOL donated their resources to develop additional radio, print, outdoor and Web ads.

"IAVA is thrilled to continue the momentum of the historic Veterans Support Campaign. Already, we have heard from hundreds of veterans who have taken advantage of the social network and resources offered by CommunityofVeterans.org. With these new PSAs, we are taking this campaign one step further and engaging the friends and family of Iraq and Afghanistan veterans in this critical transition process," said IAVA Executive Director Paul Rieckhoff. "IAVA is grateful to the Ad Council and BBDO for their extraordinary commitment to our country's newest generation of veterans. Together, we're turning the page on how their predecessors were treated after Vietnam."

"We are proud to continue our partnership with IAVA with this new series of PSAs that will help families and loved ones understand their critical role in supporting veterans in their transition home," said Peggy Conlon, President & CEO of the Ad Council. "In only a short time, this campaign has been very effective in helping to develop a much-needed community of support for these veterans, and this new work will continue to have an impact."

"A welcoming community and home life is what every veteran deserves," said Don Schneider, Executive Creative Director, BBDO New York. "Those of us at BBDO who have had the opportunity to work on this campaign are continually inspired by not only the work that the IAVA does on a regular basis, but by the soldiers and families we have had the privilege to meet during this project."

Both series of PSAs and websites have been researched extensively and tested with veterans, their families and the general market. The ads are being distributed to approximately 33,000 media outlets nationwide. Per the Ad Council's model, all of the ads will air and run in advertising time and space donated by the media. To date, the campaign has received significant support from the media and 1,500 veterans have joined the private online community. Additionally, www.CommunityOfVeterans.org has received more than 270,000 visits.

Funding for the campaign was made possible by the Iraq Afghanistan Deployment Impact Fund of the California Community Foundation.

BBDO
BBDO's mantra is "The Work. The Work. The Work." Day by day, sixteen thousand BBDO people in 287 offices in 79 countries work client by client, job by job, to create and deliver the world's most compelling commercial content. BBDO is currently Network of the Year at Cannes, the world's most awarded agency network in The Gunn Report, the most awarded global agency network across every marketing communications discipline in The Big Won Report, and Campaign Magazine's Advertising Network of the Year. Encouragingly, for the future, it is also Network of the Year in the 8th annual Young Guns Awards which recognize the work of young and emerging creatives.

IAVA
Iraq and Afghanistan Veterans of America (IAVA) is the nation's first and largest nonprofit, nonpartisan group for veterans of the wars in Iraq and Afghanistan. Founded in 2004, IAVA has more than 125,000 active veteran members and civilian supporters in all 50 states. Its mission is to improve the lives of Iraq and Afghanistan veterans and their families. For more information, visit www.iava.org.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:
Chrissy Stevens
IAVA
212-982-9699
chrissy@iava.org

Jocelyn Weiss
BBDO New York
212-459-5393
jocelyn.weiss@bbdo.com

Ellyn Fisher
The Ad Council
212-984-1964
efisher@adcouncil.org

AHRQ and Ad Council Encourage Consumers to Ask Questions and Get More Involved in Their Health Care

Wed, 15 Apr 2009 10:16:23 GMT

Spokesperson Fran Drescher and New Multimedia PSAs from Grey Showcase Health Care Effort
A new series of national public service advertisements designed to encourage consumers to get more involved in their health care by knowing and asking appropriate questions when visiting their doctors or other clinicians was launched today by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ) with The Advertising Council and actress and health advocate Fran Drescher .

The provocative and humorous new "Questions" PSAs, which were created pro bono by Grey New York, aim to encourage all patients to become more involved in their own health care by asking questions of their doctors or other clinicians. The ads feature people asking questions in everyday situations such as ordering food at a restaurant and buying a cell phone, but clamming up when their doctor asks if they have questions. The television, radio, print, outdoor and Web ads direct audiences to visit a comprehensive Web site, http://www.ahrq.gov/questionsaretheanswer, to learn the 10 questions every patient should think about asking when visiting their doctor or other clinician.

"Asking your doctor or other clinician questions about why you need a particular medical test, the potential side effects and the benefits and risks of those procedures will help you make appropriate medical decisions," said AHRQ Director Carolyn M. Clancy, M.D. "We know that patients who ask questions receive better quality health care and get better results. This campaign continues AHRQ's ongoing efforts to improve the safety and quality of health care for all Americans."

According to a survey conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often. However, an estimated 1.5 million medication errors happen every year in hospitals, doctors' offices, nursing homes and pharmacies, according to the Institute of Medicine.

Actress and leading health advocate Fran Drescher is working with AHRQ and the Ad Council to encourage patients to ask questions. "Asking questions is an important part of getting the health care you need and can even lead to early detection of disease," said Ms. Drescher, who is a uterine cancer survivor. "I am an 8-year cancer survivor because I spoke up and continued to ask questions of my doctors, which led to my diagnosis."

The new PSAs are an extension of the Ad Council and AHRQ's Patient Involvement PSA campaign that first launched in March 2007. The campaign is one of a series of campaigns that AHRQ has worked on with the Ad Council to improve health care. Other AHRQ public education campaigns encourage men to get appropriate preventive care screenings and encourage Hispanics to take care of themselves by visiting a doctor to get preventive tests.

"We are proud to continue our work with AHRQ to shed light on the critical role that Americans can play in improving their own health care by asking questions," said Peggy Conlon, President & CEO of the Ad Council. "These ads are entertaining and we think viewers will recognize themselves-most of us are comfortable asking questions in everyday life, but not in a doctor's office. With these new PSAs, we will make patients and doctors more aware of the need to engage in a meaningful dialogue," she said.

The Web site, http://www.ahrq.gov/questionsaretheanswer/, features tips for patients to become more involved in their health care, including a list of 10 questions everyone should know when they visit their doctor or other clinician. The Web site also features a "Question Builder" that allows patients to develop a customized list of the questions they can take to their medical appointments.

"This campaign is based on a true and simple insight: we're extremely comfortable asking questions everywhere we go in life, yet somehow at the doctor's office, we clam up. Something is seriously wrong with that," said Rob Baiocco, EVP/Executive Creative Director of Grey New York. "Let's remind people their health is more important than their cell phone or their food order, and encourage them to ask more questions at the doctor."

AHRQ funds a variety of projects to improve the safety of health care through health information technology, teamwork among health care providers and more. AHRQ has also worked with the American Medical Association and the American Hospital Association to launch a campaign called 5 Steps to Safer Health Care and has published materials in English and Spanish to help consumers receive high-quality health care. AHRQ also produces the annual National Healthcare Quality Report and National Healthcare Disparities Report as mandated by the U.S. Congress.

The PSAs are being distributed to 33,000 media stations nationwide this week. Per the Ad Council's donated media model, all of the new PSAs will air and run in advertising time and space donated by the media.

AHRQ
The Agency for Healthcare Research and Quality (www.ahrq.gov) is part of the U.S. Department of Health and Human Services. AHRQ's mission is to improve the quality, safety, efficiency and effectiveness of health care for all Americans. AHRQ's research helps people make more informed decisions and improve the quality of health care.

Grey New York
Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group www.grey.com. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Grey New York's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly, E*Trade and J.M. Smucker.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies.

Contacts:
AHRQ Public Affairs
(301) 427-1246
(301) 427-1865

The Ad Council
(212) 984-1964

Grey New York
(212) 546-2231

Ready Classroom Teaches Emergency Preparedness Nationwide

Mon, 13 Apr 2009 13:25:59 GMT

WASHINGTON, D.C. -- The U.S. Department of Homeland Security's Federal Emergency Management Agency and the Ad Council have joined with Discovery Education to announce Ready Classroom, an online educational program.

Ready Classroom will provide elementary and middle school teachers with resources to integrate natural disaster preparedness information into their curriculum. The program is an extension of Ready Kids, a nationwide effort designed to encourage children and families to take action and prepare for emergencies.

The online resource, www.discoveryeducation.com/readyclassroom, provides teachers with activities, lesson plans and multimedia tools that teach students how natural disasters develop and inspires them to build their own emergency preparedness plans with their families. The site features grade-specific lesson plans (K-8), videos, games, puzzles and bulletin board recommendations.

"Engaging with children on the topic of emergency preparedness in conjunction with the science curriculum taught in schools is an effective way to bring home the preparedness message." said Corey Gruber, Acting Deputy Administrator of FEMA's National Preparedness Directorate. "This program with Discovery Education will empower children and families to take the important steps necessary to minimize the impact of a disaster and, ultimately, continue our efforts to encourage a culture of preparedness."

To coincide with the launch of the site, Discovery Education is promoting this new resource online at www.discoveryeducation.com and to elementary and middle school educators nationwide through its professional learning community, the Discovery Educator Network.

"This is a wonderful extension of Ready Kids that will educate teachers, students and families about possible emergencies that may affect their schools and communities," said Peggy Conlon, president and CEO of the Ad Council. "Through these interactive tools teachers will help motivate their students to take the steps necessary to be prepared."

Ready Kids is an extension of the Ready Campaign, which engages Americans in taking three simple steps to be prepared for emergencies: (1) Get an emergency supply kit; (2) Make a family emergency plan; and (3) Be informed about the types of emergencies that can happen in your area and their appropriate responses.

"Discovery Education is pleased to partner with the Department of Homeland Security's Federal Emergency Management Agency and the Ad Council to bring this important information into America's classrooms," said Mary Rollins, Discovery Education Vice President of Education Partnerships. "By educating children about the science behind natural disasters through high-quality digital content, Ready Kids helps educators better engage students on emergency preparedness issues."

By following simple preparedness steps in advance, Americans can reduce the impact of emergencies on themselves, their family and their businesses. Individuals can visit www.ready.gov or call 1-800-BE-READY, to access free materials that will help them prepare their families.

February 2009 marked the Ready Campaign's sixth year at the Department of Homeland Security. The campaign is now managed under the Department's Federal Emergency Management Agency. Launched in 2003 in partnership with The Advertising Council, Ready is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks. It has proven to be one of the most successful campaigns in Ad Council's more than 66-year history.

Since its launch, the Ready Campaign has generated more than $756.5 million in donated media support. Individuals interested in more information about family, business and community preparedness can visit www.ready.gov.

FEMA leads and supports the nation in a risk-based, comprehensive emergency management system of preparedness, protection, response, recovery, and mitigation, to reduce the loss of life and property and protect the nation from all hazards including natural disasters, acts of terrorism and other man-made disasters.

The Advertising Council and Austism Speaks Launch New PSAs to Raise Awareness of Autism

Mon, 13 Apr 2009 12:45:22 GMT

Professional Golfer Ernie Els Featured in TV and Radio Ads
NEW YORK, April 13, 2009 - The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring professional golfer Ernie Els, and his six-year old son, Ben, designed to raise awareness about autism and to urge parents to learn the early warning signs of this developmental disorder, now diagnosed in one in every 150 children.

Created pro bono by BBDO New York, the new multimedia campaign includes television, radio and print PSAs contrasting the odds Els has overcome on the road to an enormously successful golf career - highlighted by winning the U.S. Open twice - to the startling 1-in-150 odds of having a child with autism. The ads encourage parents to visit www.autismspeaks.org to learn the signs of autism and to find out about early intervention. Early diagnosis and early intervention are critical for children with autism to reach their full potential. These new ads complement recently released PSAs featuring Grammy Award-winning recording artist Toni Braxton and her son Diezel, who is diagnosed with autism.

Ernie Els is a national spokesperson for Autism Speaks. "Autism is a problem that needs our attention," said Els. "Hopefully more people will get involved and we can start identifying what causes autism and what can be done to help it. The earlier children are diagnosed and early intervention begins, the better chance a child has of a brighter future."

"Our collaboration with the Ad Council has raised awareness about autism to remarkable new levels and helped make autism a primary topic of conversation in this country," said Mark Roithmayr, president of Autism Speaks. "We are incredibly grateful to Ernie Els and his family for agreeing to help spread our message of awareness and the critical importance of early diagnosis and intervention."

The new PSAs build on the success of the first round of the award-winning Autism Awareness campaign which launched in April 2006, and has received more than $178.2 million in donated media. According to Ad Council tracking surveys conducted this past September, 59% of individuals who reported seeing the ads said that autism is "very/somewhat common," and 20% of individuals who are "ad aware" have discussed autism with a doctor or pediatrician in the past six months.

Per the Ad Council model, the PSAs will run and air in advertising time and space that is donated by the media.

"We are proud to continue our initiative with Autism Speaks with this wonderful series of PSAs designed to encourage parents to learn the early signs of autism," said Peggy Conlon, President & CEO of The Advertising Council. "This unique campaign, with its clear and simple message, holds great promise to help parents know the signs of autism."

"The 1 in 150 statistic is a powerful one on its own. Our goal was to couch that startling statistic in a story that pulls a viewer in so that when those odds are revealed, we have his or her full attention. By telling the story from the point of view of Ernie Els' world rather than Ben's, the communication speaks even more strongly to the people who can help with an early diagnosis-the parents," said Susan Credle, Executive Vice President and Executive Creative Director of BBDO New York.

According to the Centers for Disease Control (CDC), autism is the fastest-growing developmental disorder in the United States, with life-long consequences for individuals, family, and society. This complex brain disorder inhibits a person's ability to communicate, respond to surroundings, and form relationships with others. Fifteen years ago only 1 in 10,000 children was diagnosed with autism; today that rate is 1 in 150.

About Autism Speaks
Autism Speaks is the nation's largest autism science and advocacy organization, dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks funds more than $30 million each year in new autism research, in addition to supporting the Autism Treatment Network, Autism Genetic Resource Exchange, Autism Clinical Trials Network, Autism Tissue Program and a range of other scientific and medical programs. Notable awareness initiatives include the establishment of the annual United Nations-sanctioned World Autism Awareness Day on April 2 and an award-winning, multi-year national public service advertising campaign with the Ad Council. Autism Speaks' family services efforts include the Autism Video Glossary, a 100 Day Kit for newly-diagnosed families, a School Community Tool Kit and the distribution of community grants to local service providers. Its government relations division has played a critical role in securing federal legislation to advance the federal government's response to autism, and has successfully advocated for insurance reform to require insurers to cover medically-necessary autism therapies. Each year, Autism Speaks Walk Now for Autism fundraising events are held in more than 70 cities across the country, as well as Canada and the United Kingdom.

Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism, and provides a voice to hundreds of thousands of families. To learn more about Autism Speaks, please visit www.autismspeaks.org.

BBDO New York
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). In 2008, BBDO was named Network of the Year at the International Advertising Festival in Cannes AND winner of The Gunn Report as the most awarded agency network in the world for the second year in a row. BBDO was also chosen Advertising Network of the Year by Campaign magazine for the second time in the past three years. To top it off, BBDO was ranked #1 by The Big Won as the most awarded global agency network across every marketing communications discipline ranging from above-the-line to below-the-line, online and offline.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

U.S. Department of Health & Human Services and Ad Council Launch National Lupus Awareness Campaign

Tue, 31 Mar 2009 10:03:18 GMT

Model Mercedes Yvette Joins Acting Surgeon General to Unveil the Campaign
New York (March 31, 2009) - Eighty percent of young women in the United States say they have little or no knowledge of lupus, according to a national online survey released today by the Ad Council.

In an effort to raise awareness of lupus among women who are at greatest risk for the disease, the U.S. Department of Health and Human Services' Office on Women's Health is joining the Ad Council to launch a national multimedia public service advertising (PSA) campaign to address the disease.

The campaign is being unveiled this morning by Acting Surgeon General Steven K. Galson, M.D., M.P.H and model Mercedes Yvette in the Great Hall at HHS and the PSAs will be distributed to media outlets nationwide this week.

Lupus is a serious national health problem, affecting as many as one of every 200 Americans, according to the Lupus Foundation of America. Ninety percent of those with the disease are women and it is three times more common among minority women.

As a chronic autoimmune disease, lupus causes the immune system to mistakenly attack the body's own healthy cells and tissue as though they were foreign invaders, such as bacteria or viruses. It is one of the least recognized diseases and one of the most difficult to diagnose. It is an inflammatory disease that can attack many body systems.

The new PSA campaign primarily aims to reach minority women of childbearing age (18 to 44), who are at greatest risk for lupus. The objective is to help these women understand the disease and its effects and help them identify early warning signs so they can ask their doctor for a medical evaluation.

"Despite its prevalence in the United States, lupus is rarely discussed and often misunderstood among women in our country," said Dr. Wanda K. Jones, deputy assistant secretary for women's health at HHS. "Through this campaign with the Ad Council, we can significantly increase awareness and help women achieve early diagnosis, which will give them the greatest chance for improved health and long-term survival."

Without intervention, lupus can lead to tissue damage, organ failure, disability, and in many cases, death. The disease can have a wide range of symptoms, including fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems. However, in the majority of people who are living with lupus, early and effective treatment can minimize symptoms, reduce inflammation and pain, help maintain normal functions and prevent the development of serious complications.

"I took my symptoms seriously and was able to get diagnosed and start treatment early. As a result, I've been able to lead a healthy life," explains Yvette, a Lupus Foundation of America spokesperson. "Taking care of myself is all about finding the right balance - the right doctors, the right meds, the right people and the right workout."

"Our research found that lupus is not listed among the top health concerns for women and many have minimal knowledge of the disease," said Peggy Conlon, president and CEO of the Ad Council. "By increasing the level of awareness and understanding about lupus and its symptoms, we can encourage women to seek a medical evaluation early so they can take control of the disease and reduce their risk for serious complications. We are proud to continue our longstanding partnership with the U.S. Department of Health and Human Services for this critical campaign."

The Ad Council's survey found that only 18 percent of women are personally concerned about lupus. The majority of respondents expressed concern about other health-related conditions, including cancer (67 percent), depression (61 percent), high blood pressure (58 percent), diabetes (57 percent) and arthritis (52 percent). Furthermore, approximately 29 percent could not correctly define lupus as an autoimmune disease, and 31 percent were not aware that women of childbearing age are most at risk.

Created pro bono by Los Angeles-based ad agency Muse Communications, the campaign includes television, radio, print, outdoor and Web advertising, which will all be available in Spanish. The new ads feature real women in the target audience who have been diagnosed with lupus. They portray women who are experiencing symptoms of the disease but have not yet asked their doctors, "Could I have lupus?"

The PSAs conclude with the tagline, "For answers. For support. For hope." and direct women to visit a new interactive and comprehensive Web site, www.couldIhavelupus.gov, or call a toll-free number (1-800-994-9662) to learn more about the symptoms and treatment options for lupus and access local resources. The site, which is also available in Spanish, encourages visitors to upload their personal stories and post comments in an effort to initiate a dialogue about the disease among the target audiences.

"The Diaries' creative is a special body of work that starts and ends with the women that are affected by Lupus," said Jo Muse, executive chairman and creative director "They spoke to us so deeply and we just wanted the messages to ring true and be impactful."

Beginning this week, an integrated social media program will extend the reach of the PSA campaign on popular social networking sites and blogs frequented by women.

Also, the Ad Council and HHS' Office on Women's Health are engaging a series of campaign partners in the federal government and nonprofit sectors to further the reach of the messages to their groups and members. These include the Lupus Foundation of America (founding partner), Alliance for Lupus Research, American College of Rheumatology, The Black Women's Health Imperative, Center for Lupus Care, Centers for Disease Control and Prevention, Hispanic Federation, Lupus Alliance of America, Lupus Support Group, Lupus Research Institute National Coalition, National Institutes of Health, National Hispanic Medical Association, National Medical Association, S.L.E. Lupus Foundation and The Wright Group.

The new PSAs and Web sites have been researched extensively and tested with women in the target audiences. The ads are being distributed to approximately 33,000 media outlets nationwide. Per the Ad Council's model, all of the ads will air and run in advertising time and space donated by the media.

Campaign launch activities will continue throughout the next several months to coincide with Mother's Day and Lupus Awareness Month, which is May.

The online survey was commissioned by the Ad Council and HHS and conducted in partnership with Greenfield Online from Feb. 28 to March 8, 2009. The sample consisted of 430 women between the ages of 18 and 44 who had never been diagnosed or treated for lupus. Respondents were part of households that are members of a large national opt-in panel managed by Greenfield Online. The Greenfield panel is nationally representative of the U.S. online population. Preset sampling specifications were set to ensure a nationally representative sample of women, reflecting a range of demographic groups.

OWH
The Office on Women's Health (OWH) was established in 1991 within the U.S. Department of Health and Human Services. Its Vision is to ensure that "All Women and Girls are Healthier and Have a Better Sense of Well Being." Its mission is to "provide leadership to promote health equity for women and girls through sex/gender-specific approaches." The strategy OWH uses to achieve its mission and vision is through the development of innovative programs, by educating health professionals, and motivating behavior change in consumers through the dissemination of health information.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Muse Communications
Muse Communications is an independent multicultural agency. The agency services clients in various industries, including health care, automotive, banking, insurance, government agencies and beverages. Muse resides in Hollywood, Calif. For more information contact Muse at (323) 960-4080 or visit www.museusa.com.

Contacts:
HHS
Office of Public Health and Science
Public Affairs Office
202-205-0143

Muse Communications
Kathy Macaraeg
310-649-0944
kathy@kjm-marcomm.com

The Ad Council
Ellyn Fisher
212-984-1964
efisher@adcouncil.org

Secretary of Agriculture Tom Vilsack & Ad Council Announce New PSAs featuring characters from Walt Disney's Pinocchio to Help Remind Moms about MyPyramid.gov

Wed, 25 Feb 2009 09:44:59 GMT

New York, NY - February 25, 2009 -U.S. Department of Agriculture, Secretary Tom Vilsack joins The Advertising Council today to announce a new series of public service advertisements (PSAs) designed to inspire parents to adopt healthier lifestyles for their families. The campaign, which is supported by the USDA's Food Nutrition and Consumer Services, features characters from the Blu-rayT and DVD release of Walt Disney's animated classic Pinocchio and encourages parents to visit MyPyramid.gov to find the right balance to a healthy lifestyle for their children.

"Combating childhood obesity and encouraging all Americans to balance healthy eating with daily physical activity is a top priority for President Obama and me," said USDA Secretary Tom Vilsack. "Ultimately, eating well and exercising is a question of public health. Overcoming this epidemic of obesity requires that we work together at all levels-parents, teachers, community and business leaders and government -to achieve healthier lifestyles. USDA's MyPyramid.gov provides a number of tools and resources to help all of us move to a healthier lifestyle."

Research shows that being overweight during childhood and adolescence is associated with being overweight during adulthood. Seventeen percent of children and adolescents are overweight in the U.S. today. The percentage of children (ages 6-11) who are overweight has more than doubled in about 25 years from 7% (1976-80) to 19% (2003-04). . Almost 14% of children aged 2 to 5 were overweight in 2003-04, up from 7% in 1994. Recent data indicates that mothers and caregivers know about healthy eating, yet struggle with turning that knowledge into healthy meals and snacks for their families.

The new PSAs are an extension of USDA's nutrition education campaign, which emphasizes that "good nutrition and physical activity can lead to great things for your children.

The new television, radio, print, outdoor, and online PSAs, created by Walt Disney Studios Home Entertainment, remind parents that healthier lifestyle habits are critical for a child's mind and body and illustrate how much fun it can be to "Eat Right. Be Active" and "Make it Balance." Parents and caregivers are encouraged to visit the campaign's website www.MyPyramid.gov and use the USDA's My Pyramid to assist them in making healthy choices for their families.

"I am delighted to continue our partnership with USDA and to work with Secretary Vilsack on this critical campaign to educate parents and children about My Pyramid. I hope these PSAs motivate parents to begin taking simple steps today with their child's nutrition and physical activity habits because a healthy lifestyle can lead to a bright future for our children," said Peggy Conlon, President and CEO of The Advertising Council.

The PSAs will be distributed to media outlets nationwide this month to appear in advertising time and space donated by the media.

U.S. Department of Agriculture
The U.S. Department of Agriculture (USDA) www.usda.gov provides leadership on food, agriculture, natural resources, and related issues based on sound public policy, the best available science, and efficient management.

The department increases food security and reduces hunger in partnership with cooperating organizations by providing children and low-income people access to food, a healthful diet, and nutrition education in a manner that supports American agriculture and inspires public confidence.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contact:
The Ad Council:
Ellyn Fisher
212-984-1964
efisher@adcouncil.org

USDA:
Jean Daniel
703-305-2281
Jean.Daniel@fns.usda.gov

Ad Council Launches New PSAs and Social Media Tools to Prevent Youth Reckless Driving

Wed, 25 Feb 2009 09:37:55 GMT

Campaign empowers teens to 'Say Something
WASHINGTON, DC (February 25, 2009) /PRNewswire/ - For more than two decades, car crashes have been the number one killer of teens in the United States, according to the National Highway Traffic Safety Administration (NHTSA). The Advertising Council joined today with a coalition of state Attorneys General and consumer protection agencies to launch a new series of public service advertisements (PSAs) designed to save lives by reducing youth reckless driving.

NHTSA data shows that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. Research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover.

First launched in January 2007, the Youth Reckless Driving Prevention campaign targets teens and young adults between the ages of 15 and 21 and encourages them to speak up when they are in the car with friends who are driving recklessly and they don't feel safe. The campaign also seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and the differences associated with driving SUVs.

"This PSA campaign has a real opportunity to reach teens around the country," said Thurbert Baker, Attorney General of Georgia. "By speaking up about reckless driving, young people can save lives, both their own and those of their friends."

Research conducted by the Ad Council shows that teen drivers are more likely to listen to their friends than the adults in their lives. In a survey conducted in 2007, 8 in 10 teens said that when a friend speaks up, they will listen because they don't want to damage the friendship, be labeled a bad driver or cause harm to their friends.

Created pro bono by ad agency Y&R New York, the new television, radio, outdoor and interactive elements continue the peer-to-peer intervention strategy utilized in the first round of creative and communicate to teens "If your friend is driving recklessly, say something." The television spots feature comedians Rachel Harris, Fred Willard and Rob Riggle acting as teen passengers who humorously "speak up" to prevent a car crash.

"According to our research, since the launch of the campaign two years ago there has been a significant increase in the proportion of young adults that said they spoke up every time a friend was driving recklessly," said Peggy Conlon, President and CEO of the Ad Council. "I'm confident that this new round of PSAs, featuring comedians that appeal to our target audiences, will continue to raise awareness and inspire teens to 'speak up' when they're in a car and don't feel safe."

The PSAs direct audiences to visit www.SpeakUpOrElse.com, where they can find the motivation and tools to help them speak up. The newly redesigned site houses the PSAs and teaches teens the importance of driving safely. Additional elements to be added to the site soon include a free iPhone and iPod Touch application that turns the device into a bullhorn with flashing lights that can be used to inform a friend of his or her reckless driving. The site will also let the user send instant message videos, starring the comedians, to friends. The recipient, expecting a friend to chat, will receive a reckless driving video instead. All of these tools are designed to get the point across with humor rather than a heavy hand.

A social media program kicking off this week will help promote the campaign and website on social networking sites and blogs targeted to teens. Additionally, non-profit partners such as SADD (Students Against Destructive Decisions) will be helping to spread the message by reaching out to its 350,000 student members.

The Ad Council is distributing the new PSAs to media outlets nationwide this week. Per the Ad Council's model, the ads will run and air in time and space donated by the media. Since its launch, the campaign has received more than $44.5 million in donated support.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

State Attorneys General and Consumer Protection Agencies
The coalition of Attorneys General and consumer protection organizations is a multi-state group comprised of the Offices of the Attorney General and Consumer Protection Agencies of all 50 states, the District of Columbia, Guam, Puerto Rico and the U.S. Virgin Islands. Funds generated in a settlement with Ford Motor Company were earmarked for public education, with a focus on SUV safety tips through public service advertising such as that of the Youth Reckless Driving Prevention campaign.

Y&R New York
Y&RNY is the flagship agency of Y&R, one of the world's leading marketing communications companies. Founded in 1923, Y&R was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including viral, interactive and ambient marketing. Y&RNY is HQ for some of the agency's largest global clients, including Colgate-Palmolive, Xerox and Campbell's Soup Company, as well as clients such as UNCF (the United Negro College Fund), Rubbermaid, MetLife and Fisher-Price, among others.

Contacts:

Ellyn Fisher
212-984-1964
efisher@adcouncil.org

Aviva Ebstein Kroninger
212-210-3532
aviva.ebstein@yr.com

Ad Council and Family Violence Prevention Fund Launch Innovative Campaign to Prevent Digital Dating Abuse among Teens

Mon, 09 Feb 2009 10:17:39 GMT

New York, NY - February 9, 2009- The Advertising Council, in partnership with the Family Violence Prevention Fund and the Department of Justice's Office on Violence against Women, announced today the launch of a national public service advertising (PSA) campaign designed to help teens recognize digital dating abuse and take steps to prevent it.

Digital abuse is a growing form of abuse, particularly among teens. According to Pew Research conducted in 2007, approximately 70 percent of teens talk daily with friends on a cell phone, 60 percent send text messages daily, 54 percent send instant messages, 47 percent send email messages daily over social networking sites, and many teens are blogging. With the benefit of these new technologies comes the risk of digital abuse, which can include unwanted, repeated calls or text messages, breaking into email or social networking accounts, or being pressured to send private or embarrassing pictures or videos. Though this issue has gone largely undetected by most adults, it is prevalent in teen life.

"Our research confirms that teens often don't know how to connect the dots and recognize when controlling behavior becomes abuse," said Family Violence Prevention Fund President Esta Soler. "The That's Not Cool campaign is designed to help start a conversation about textual harassment and digital abuse, give teens the tools to recognize and talk about it, and encourage them to define what is and isn't okay."

According to Technology and Teen Dating Abuse Survey, 2007 (conducted by Teen Research Unlimited), one in three teens say they have been text messaged 10, 20 or 30 times an hour by a partner wanting to know where they are, what they're doing, or who they're with. One in four teens in a relationship have been called names, harassed or put down by their partner through cell phones and texting. More than half of teen girls (51 percent) say pressure from a guy is a reason girls send sexy messages or images, and 18 percent of teen boys say pressure from a girl is a reason (Sex and Tech Survey, National Campaign to Prevent Teen and Unplanned Pregnancy, 2008).

"We are very proud to join with the Family Violence Prevention Fund and R/GA on this critical campaign to help prevent teen dating abuse," said Peggy Conlon, President and CEO, the Ad Council. "While teens often recognize the signs of physical abuse, digital abuse has many gray areas and its dangers are often minimized. This campaign will engage teens and give them the tools to draw the connection between the digital infractions they are experiencing and abuse."

The new multimedia campaign, created pro bono by R/GA, includes an interactive website, mobile component, television, radio, print, outdoor, posters in schools and malls, and Web ads. It is designed to help teens recognize digital dating abuse and give them the tools to initiate a conversation about it. The PSAs direct audiences to visit, www.ThatsNotCool.com, where teens can find tools to "draw their own digital line" and a forum to discuss this form of abuse and seek help. The site launched in January and was promoted through an exclusive with Google across search, display and YouTube to measure the impact of each on direct traffic to the site.

"R/GA is excited to have the opportunity to bring awareness to this issue and empower teens to talk about it," said Bob Greenberg, Chairman, CEO and Global Chief Creative Officer of R/GA. "Our goal is to connect with teens through the social media tools and digital technologies they are already using, but also through traditional channels, like TV, radio, and print posters in schools. It was an honor to be chosen by the Ad Council as the first digital agency to create such a holistic, multimedia campaign."

The PSAs will be distributed to media outlets nationwide this month. Per the Ad Council's model, the PSAs will appear in advertising time and space donated by the media.

FVPF
The Family Violence Prevention Fund works to end violence against women and children around the world, because every person has the right to live free of violence. More information is available at www.endabuse.org.

R/GA
R/GA (www.rga.com) is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy and innovation has defined R/GA's continuing legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings that includes brand design, mobile and retail, R/GA's agency model is adaptable to the ever-changing needs of consumers in the digital landscape.

Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected for Ad Age's Agency "A-List" in 2008 and Creativity's "Interactive Agency of the Year" in 2007. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:

The Ad Council
Beth Shanley
212-984-1923
bshanley@adcouncil.org

FVPF
Lisa Lederer
202-371-1999
lisa@prsolutionsdc.com

R/GA
Karen Spiegel
212-946-4055
Karen.spiegel@rga.com

Ready Campaign Launches Social Media Initiative to Encourage Americans to Prepare for Emergencies

Tue, 20 Jan 2009 09:29:14 GMT

WASHINGTON, D.C. - The U.S. Department of Homeland Security's (DHS) Ready Campaign, in partnership with The Advertising Council, is introducing a series of new social media tools today to further engage Americans in taking steps to prepare for emergencies. The initiative is an extension of Resolve to be Ready in 2009, a nationwide effort designed to encourage individuals, families, businesses and communities to take action and prepare for emergencies in 2009.

The social media tools will engage Americans in taking the three simple steps communicated in the Ready Campaign: (1) Get an emergency supply kit; (2) Make a family emergency plan; and (3) Be informed about the types of emergencies that can happen in your area and their appropriate responses.

At the center of the initiative is a new Web page, "Be Prepared," which features an interactive widget that provides users with updates on emergency situations, local emergency contact information, an instructional video, emergency kit checklists and guidelines on how to better prepare for an emergency. Users can also access a clickable map to find contact information for state and local government agencies, where they can learn more about specific emergency information in their communities. Additionally, the widget helps users stay up-to-date on the latest Ready activities through Twitter news feeds (by following the user name "ReadydotGov"). The widget can be posted to social networking profiles, blogs, wikis and personal homepages.

The program also includes a tool with which visitors can create their own comprehensive Family Emergency Plan and share important information with their family and friends. Furthermore, visitors are encouraged to share their story on preparedness by submitting a video to the Ready Campaign Video Blog. The new Web page can be accessed by clicking on an online banner on the homepage of www.ready.gov, the Ready Campaign Web site.

"These new interactive tools and resources will allow the Ready Campaign to engage even more individuals and families and help them build their emergency plans that they can then in turn share with their families," said Ready Campaign Director Erin Streeter. "These tools will makes it easier for Americans to access important federal, state and local emergency information that can be critical in an emergency and in the planning process."

DHS and the Ad Council will distribute a series of new online banner ads to promote the effort in the coming weeks. Outreach will also be conducted on social networking sites and blogs. There will also be an "I Resolve to be Ready" badge that users can post on social networking sites, such as Facebook and MySpace. Additionally, new materials will be developed and outreach will be conducted during key times of year, such as hurricane season and National Preparedness Month.

"During the last six years, our Ready Campaign has been very effective in communicating the importance of taking steps for a possible emergency," said Peggy Conlon, president and CEO of the Ad Council. "By integrating the latest technology and social media strategies, we will engage even more Americans in our critical messages and further the reach and impact of the campaign. This initiative provides individuals with the tools they need to make an emergency kit, develop and share a family emergency plan and stay informed about possible emergencies."

By making the decision to Resolve to be Ready in 2009 and following the simple preparedness steps in advance, Americans will minimize the impact of emergencies on themselves, their family and their businesses. By visiting www.ready.gov or calling 1-800-BE-READY, individuals can access free materials that will help them make and keep a new year's resolution that will bring their families peace-of-mind.

February 2009 will mark the Ready Campaign's sixth year at the Department of Homeland Security. Launched in 2003 in partnership with The Advertising Council, Ready is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks. It has proven to be one of the most successful campaigns in Ad Council's more than 66-year history. Since its launch, the campaign has generated more than $756.5 million in donated media support. Individuals interested in more information about family, business and community preparedness can visit www.ready.gov.

Contact: DHS Press Office, (202) 282-8010

New Public Service Advertising Campaign Highlighting President-elect Obama's Call to Service

Mon, 12 Jan 2009 09:42:57 GMT

PSAs Feature President-elect Obama asking Americans to "Step Forward" and Volunteer in their Communities

Washington, D.C. - The Presidential Inaugural Committee (PIC) and The Advertising Council launched today a new public service advertising (PSA) campaign aimed at summoning a new spirit of service in America. The television ad "Step Forward" and radio PSA "Chapter" feature President-elect Obama urging Americans to log on to USAService.org to find ways to make an ongoing commitment to serve their communities and their country. Nearly 6,000 volunteer projects and opportunities across the country are listed on USAService.org.

President-elect Obama's and Vice President-elect Biden's "Renew America Together" initiative, calling on Americans of all ages to participate in community service, begins on Martin Luther King, Jr. Day, Monday, January 19th, to honor the legacy of a man who lived his life in service to others. On the eve of the Inauguration, thousands of community service events will take place in Washington and all across the country.

"President-elect Obama believes each of us, as Americans, has a responsibility to do what we can for our communities and fellow citizens. We've launched USAService.org to connect volunteer organizations with Americans in their community and make it easier to serve on Martin Luther King Jr. Day and beyond," said Josh Earnest, PIC Communications Director.

The Ad Council is distributing the new television and radio PSAs to stations throughout the country this week. Per the Ad Council's model, the PSAs will run and air in donated advertising time and space.

"We are delighted to join President-elect Obama and the Presidential Inaugural Committee for this poignant campaign that will inspire Americans to serve their communities and their country," said Peggy Conlon, President & CEO of the Ad Council. "Media companies have committed to support these new PSAs and I believe this critical effort will encourage Americans to answer President-elect Obama's call to service."

Several media companies have committed to support the PSAs in donated time and space. These media companies include: CBS Television and Radio; NBC Universal; CNN and the Turner Networks (including TNT and TBS); FOX Networks; Clear Channel Radio, Comcast Spotlight and Entercom Radio. The National Cable & Telecommunications Association (NCTA) will promote the television spots to their members and donate a satellite feed during the week of January 26 for the distribution to the cable industry. Additionally, the National Association of Broadcasters (NAB) is donating a satellite feed for distribution of the radio and television spots to the broadcasting industry this week.

The following companies have donated production and distribution services for the campaign: Magno Sound & Video, Interface Media Group, Firstspin, The Ad Spot and Nielsen Media.

View the PSAs at the Renew America Together page at the Ad Council's website.

The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

CONTACT:

Presidential Inaugural Committee, (202) 203-1700

The Ad Council, Ellyn Fisher, (212) 984-1964
efisher@adcouncil.org

The Advertising Council and Autism Speaks Launch New PSAs to Raise Awareness of Autism

Wed, 10 Dec 2008 09:51:24 GMT

Grammy Award-Winning Recording Artist Toni Braxton and Her Son Featured in TV and Radio Ads

NEW YORK, December 10, 2008 - The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring Grammy award-winning recording artist Toni Braxton and her son, Diezel, designed to raise awareness about autism and to urge parents to learn the early warning signs of this developmental disorder, now diagnosed in one in every 150 children.

Created pro bono by BBDO New York, the new multimedia campaign includes television and radio PSAs contrasting the long odds Braxton has overcome on the road to an enormously successful recording career - highlighted by six Grammys and multiple platinum albums -- to the startling 1-in-150 odds of having a child with autism. The ads encourage parents to visit www.autismspeaks.org to learn the signs of autism and to find out about early intervention. Early diagnosis and early intervention are critical for children with autism to reach their full potential.

Braxton is a national celebrity spokesperson for Autism Speaks. Diezel, now five, was diagnosed with autism at age two and a half. "My family and I believe very strongly in the message conveyed in these ads. We've lived it," said Braxton. "All of us - parents, grandparents, aunts, uncles, teachers and family friends to children - must become familiar with the red flags for autism. The earlier children are diagnosed and early intervention begins, the better chance a child has of a brighter future."

"Our partnership with the Ad Council has already resulted in a remarkable increase in awareness of autism, and we are confident that Toni's star power and her courage in participating in this campaign will lead to even greater success," said Alison Singer, Executive Vice President of Communications and Awareness for Autism Speaks, the nation's largest autism advocacy organization.

The new PSAs build on the success of the first round of the award-winning Autism Awareness campaign which launched in April 2006, and has received more than $160 million in donated media. According to Ad Council tracking surveys conducted this past September, 59% of individuals who reported seeing the ads said that autism is "very/somewhat common," and 20% of individuals who are "ad aware" have discussed autism with a doctor or pediatrician in the past six months.

The new television PSAs are being distributed to more than 2,000 media outlets nationwide this week. New radio PSAs will be distributed next week to 11,000 stations. Per the Ad Council model, the PSAs will run and air in advertising time and space that is donated by the media. Print advertising will be available in February.

"We are proud to continue our initiative with Autism Speaks with this wonderful series of PSAs designed to encourage parents to learn the early signs of autism," said Peggy Conlon, President & CEO of The Advertising Council. "This unique campaign, with its clear and simple message, holds great promise to help parents know the signs of autism."

"The 1 in 150 statistic is a powerful one on its own. Our goal was to couch that startling statistic in a story that pulls a viewer in so that when those odds are revealed, we have his or her full attention. By telling the story from the point of view of Toni Braxton's world rather than Diezel's, the communication speaks even more strongly to the people who can help with an early diagnosis-the parents," said Susan Credle, Executive Vice President and Executive Creative Director of BBDO New York

According to the Centers for Disease Control (CDC), autism is the fastest-growing developmental disorder in the United States, with life-long consequences for individuals, family, and society. This complex brain disorder inhibits a person's ability to communicate, respond to surroundings, and form relationships with others. Fifteen years ago only 1 in 10,000 children was diagnosed with autism; today that rate is 1 in 150.

Autism Speaks
Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention and treatments for autism, and to advocating for the needs of individuals with autism and their families. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Bob Wright is Senior Advisor at Lee Equity Partners and served as vice chairman, General Electric, and chief executive officer of NBC and NBC Universal for more than twenty years. Autism Speaks merged with both the National Alliance for Autism Research (NAAR) and Cure Autism Now (CAN), bringing together the nation's three leading autism advocacy organizations. To learn more about Autism Speaks, please visit www.autismspeaks.org

BBDO New York
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). In 2008, BBDO was named Network of the Year at the International Advertising Festival in Cannes AND winner of The Gunn Report as the most awarded agency network in the world for the second year in a row. BBDO was also chosen Advertising Network of the Year by Campaign magazine for the second time in the past three years. To top it off, BBDO was ranked #1 by The Big Won as the most awarded global agency network across every marketing communications discipline ranging from above-the-line to below-the-line, online and offline.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Contacts:

Beth Shanley
The Ad Council
212-984-1923 bshanley@adcouncil.org

Autism Speaks
Adam Pockriss
Rubenstein Communications, Inc.
212-843-8286
APockriss@rubenstein.com

BBDO
Roy Elvove
EVP, Director of Corporate Communications, BBDO North America
212-459-5797
Roy.Elvove@bbd.com