Results

The first phase of the campaign, "Protect Yourself, " received more than $60 million in donated media over the course of one year.  As a result of this support, according to a recent Ad Council tracking study, 87% of 30-50 year old women with children report having recently heard, seen or read something about the campaign.  In addition, those who saw the ads were more likely to make the link between healthy lifestyles and disease prevention.