Become an Ad Council Campaign

The sponsor organization must be a private non-profit 501(c)3 organization, private foundation, government department or agency (or coalition of such groups);

• The issue should be of sufficient seriousness and public importance to warrant donations of space and time by the media;
• The issue should be national in scope and address the Ad Council’s focus on Health & Safety, Education, or Community;
• The issue should be such that advertising can make a difference and offer a solution through individual action(s);
• The issue must be non-commercial, non-denominational, non-partisan, and not be designed to influence legislation;
• The sponsoring organization must be widely regarded as an expert on the particular issue; 
•  In some case, the sponsoring organization should have a formal or informal network of local chapters, affiliates or other ties throughout the country whereby information can readily be disseminated to the media and/or public;
• Applicants must have three years of full funding identified, and one year (minimum) in hand, in order for the application to be considered.

The Ad Council does not:

• Distribute PSAs that are already produced (or we do so under very special circumstances)
• Accept campaigns that raise unrestricted funds for an organization 
• Accept campaigns that are intended to solely brand an organization

Please review the Ad Council’s Information Kit, which will provide you with a greater understanding of our model and application process.
You can also visit our FAQs section to learn more.