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Seminar Series on Effective Public Service Advertising

The Ad Council is often approached by nonprofit organizations, government agencies and foreign countries requesting guidance on how to create successful public service advertising campaigns. In order to share our expertise and promote information sharing, the Ad Council created its “Seminar Series on Effective Public Service Advertising.” Consisting of ongoing briefings throughout the year, the Seminar Series addresses a wide range of topics on successful communications and imparts our best practices. These briefings are attended by senior-level communications staff at nonprofit organizations and Federal agencies.

Links to past briefing can be found below. If you would like to be added to our invite list for our next briefing, please contact Danna Kulzer at dkulzer@adcouncil.org or (212) 984-1905.

Connecting with the Hispanic Market

Connecting with the Hispanic Market is a comprehensive overview of an increasingly important and growing segment of the U.S. population from a public service communications viewpoint. The guide, which is intended for campaign partners, will provide readers with a demographic profile, a Spanish-language media overview, Spanish- and English-language media usage patterns by this population, cultural and media outreach insights and best practices compiled from research, Ad Council campaign results, and input from our regional field force.