Community Engagement

Sponsor Organization: United Way
Campaign Website: www.liveunited.org
Volunteer Agency: McCann Erickson New York

United Way is committed to advancing the common good. Through the work of the 1,300 local United Ways across the country, United Way is creating opportunities for a better life for everyone, by focusing on the building blocks of a good life, education, income and health. People are hungry for a proactive, solutions-based message of unity, and the notion of advancing the common good reinforces the connections among all people and communicates a sense of shared fate. 

This campaign seeks to motivate and inspire people from all walks of life to get engaged and become a partner with the United Way in their community efforts. The diversity which is communicated, and the call to action, “Give. Advocate. Volunteer.” allow viewers to easily envision a role for themselves in making a difference.