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Home > About > Best Practices > Viral Marketing: Creating Content that Catches Fire
Viral Marketing: Creating Content that Catches Fire
April 2009
The Ad Council and Google hosted this joint briefing, which explored how nonprofits and government agencies can leverage the power of the latest viral marketing tools to help promote their message and engage their audience.
Presentations:
- Jeff Valliere, VP and Senior Digital Strategist, GMMB
- Jenni Collins, Online Brand Manager, Corporate and Leslie Bradshaw, Communications Manager, New Media Strategies
- Alex Nelson, Interactive Strategist, Homefront Communications
- Greg Cagialosi, President and CEO, Blue Sky Facotry, Inc.
