GED® Achievement

Campaign Sponsor: Dollar General Literacy Foundation
Campaign Website: www.YourGED.org
Volunteer Agency: DDB Chicago

More than 35.7 million adults ages 18-64 do not have a high school diploma. Data shows that students who drop out of high school tend to earn less, perform less well in society, and have a lower quality of life.

Many of these adults lacking a high school diploma must work multiple jobs just to support their family. Without a GED® Diploma, they get the lowest paid and the least stable jobs, and while they know they need to get their GED Diploma, what they really need are simple directions on how to get started.

This campaign demonstrates that "You can take the first step" towards getting your GED, and directs viewers to a toll-free number and website where they can find free referrals to local GED programs and information on the GED Diploma process. The PSAs illustrate that getting a GED Diploma gives you access to more possibilities in life - further education, better positions, and more confidence in yourself.

GED® is a registered trademark of the American Council on Education® and may not be used or reproduced without express written permission of the American Council on Education.