Become an Endorsed Campaign

The Ad Council also offers nonprofit organizations and Federal agencies another way to partner through our Endorsed Campaign program.  Considered the Ad Council’s “seal of approval,” the Endorsed Campaign program offers organizations a cost effective way to promote their critical messages.  Endorsed Campaign status is awarded to PSAs independently produced outside of the Ad Council.

Endorsed Campaigns are featured in the Ad Council’s Public Service Advertising Catalog, which is distributed quarterly to more than 20,000 media outlets across the nation, as well as posted online. The Catalog offers excellent campaign exposure to media PSA directors, the first audience for every PSA campaign.  In addition, Endorsed Campaigns are also featured on the Ad Council’s website.  

Please review the Endorsed Campaign Information Kit, which includes the application, to learn more about the program and our selection criteria. 

If you have any questions, please contact Danna Kulzer, the Director of Nonprofit and Government Affairs,  at 212-984-1905 or dkulzer@adcouncil.org.

Return applications to:

Danna Kulzer
Director, Nonprofit & Government Affairs
The Advertising Council
815 Second Avenue
New York, NY 10017-4503