All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

COMMUNITY

Adoption HHS’ Collaboration to AdoptUSKids NEW MATERIALS
There are currently 518,000 children in the public child welfare system, and 118,000 of them are waiting for adoptive families. The U.S. Department of Health and Human Services Administration for Children and Families has partnered with The Adoption Exchange Association, The Collaboration to AdoptUsKids and the Ad Council to launch a new public service advertising campaign. The campaign aims to significantly increase awareness of the urgent need for parents to provide loving, permanent homes for these children and reminds them that, “You don't have to be perfect to be a perfect parent, there are thousands of teens in foster care who would love to put up with you.”		FOR MORE INFORMATION, CONTACT SPONSOR: Rebecca Jones Gaston, National Recruitment Campaign Manager The Adoption Exchange Association 8015 Corporate Drive Suite C, Baltimore, MD 21236; (410) 931-0908 or (410) 933-5700 Jane Norris, Director, Office of Public Affairs, U.S. Department of Health & Human Services, The Administration for Children and Families, 370 L’Enfant Promenade SW, 7th Fl West, Washington, DC 20447; (202) 401-9215 WEBSITE: www.adoptuskids.org - English www.adopte1.org - Spanish TOLL-FREE NUMBER: 1-888-200-4005 - English VOLUNTEER AD AGENCIES: kirshenbaum bond + partners AD COUNCIL CAMPAIGN MANAGER: Melissa Otero AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS
Community Drug Prevention Office of National Drug Control Policy
Research shows that kids who are active are less likely to use drugs, and that adults can play a significant role in helping kids in their communities. These PSAs encourage individuals to get involved in their communities through volunteering, coaching or mentoring. The message communicated is that everyone has something to offer when it comes to being a positive influence on the kids in their community. Audiences are encouraged to call the toll-free number, 1-877-KIDS-313, or visit www.helpyourcommunity.org to find local opportunities to get involved.		FOR MORE INFORMATION, CONTACT SPONSOR: Community Drug Prevention 1-877-KIDS-313 WEBSITE: www.helpyourcommunity.org VOLUNTEER AD AGENCY: Avrett, Free Ginsberg AD COUNCIL CAMPAIGN DIRECTOR: Anthony Signorelli AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Energy Efficiency Alliance to Save Energy
This campaign first introduced children to the dastardly Energy Hog, who is determined to waste energy throughout the home. Using knowledge gained from the interactive campaign website, www.energyhog.org, children can become top-notch Energy Hog Busters and help save energy in their own homes. The Energy Hog campaign and website are being extended to adults, communicating that they have the power to make a difference while saving money and energy. The campaign message conveys that by practicing simple measures of conservation and using energy more efficiently, families can build strong energy habits and help their communities reduce energy consumption and waste.		FOR MORE INFORMATION, CONTACT SPONSOR: Maria Ellingson, Program Manager/Campaign Director; (303) 333-4570 Program Manager/Campaign Director; (202) 530-2216 WEBSITE: www.energyhog.org VOLUNTEER AD AGENCIES: Tracey Locke AD COUNCIL CAMPAIGN MANAGER: Carla Horrilleno AVAILABLE MATERIALS: PRINT, OUTDOOR, WEB BANNERS
Environmental Giving Earth Share
Every aspect of our environment is connected, from the African desert to the Arctic wilderness, and each element depends upon and is affected by the others. Earth Share offers one simple way to care for them all. Earth Share represents the country’s leading environmental groups and provides an easy, effective way to help protect our air, water, land, wildlife and public health. Earth Share’s campaign beautifully and compellingly conveys man’s undeniable oneness with and responsibility to nature.		FOR MORE INFORMATION, CONTACT SPONSOR: 7735 Old Georgetown Road, Suite 900, Bethesda, MD 20814; (240) 333-0300; Robin Perkins, Communications Director WEBSITE: www.earthshare.org VOLUNTEER AD AGENCY: FCB/Chicago AD COUNCIL CAMPAIGN MANAGER: Carla Horrilleno AVAILABLE MATERIALS: TV, RADIO, BUSINESS PRESS, CONSUMER MAGAZINE, NEWSPAPER, WEB BANNERS
Father Involvement National Fatherhood Initiative NEW MATERIALS
According to a 2004 national survey by the National Fatherhood Initiative, 97% of Americans feel that “fathers are just as important as mothers for the proper development of children.” Furthermore, more than 79% of Americans feel that “the most significant family or social problem facing Americans is the physical absence of the father from the home.” Research indicates that fatherlessness correlates closely with crime, educational problems and adolescent difficulties. This campaign is designed to help dads understand that their presence is critical to the well-being of their children. With a presence in broadcast, radio, print, outdoor and Internet media, the PSAs urge audiences to call 1-800-790-DADS or visit www.fatherhood.org for information about how to become a better father. In addition to general market work, the campaign specifically addresses the unique aspects of father absence in underserved African-American and Hispanic communities.		FOR MORE INFORMATION, CONTACT SPONSOR: 101 Lake Forest Boulevard, Suite 360, Gaithersburg, MD 20877; (301) 948-0599; Vince DiCaro, Public Affairs Manager WEBSITE: www.fatherhood.org TOLL-FREE NUMBER: 1-800-790-DADS VOLUNTEER AD AGENCY: Campbell-Ewald AD COUNCIL CAMPAIGN DIRECTOR: Melissa Otero AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, PRINT
Global Warming Environmental Defense
Global Warming is an urgent problem, but there are easy things every American can do to help solve it. Distinguished scientists across the nation are surprised by the speed and severity of the impacts we have seen and their effects on people’s lives: the elderly suffering from heat waves, families whose homes are threatened by floods and eroding coastlines, hunters and anglers watching wildlife disappear and homeowners susceptible to mudslides. Scientists are convinced that we now have a small window of time to avoid the most dangerous consequences. If we don’t join together to solve this problem now, our children will feel even more dramatic effects within their lifetimes. This important PSA campaign is designed as a wake-up call to motivate Americans to go to www.fightglobalwarming.com, where they can learn simple steps that save energy, save money and reduce global warming pollution.		FOR MORE INFORMATION, CONTACT SPONSOR: Rosemarie Stupel, Environmental Defense 257 Park Avenue South, New York, NY 10010; (212) 616-1288 WEBSITE: www.fightglobalwarming.com VOLUNTEER AD AGENCY: Ogilvy & Mather, New York AD COUNCIL CAMPAIGN MANAGER: Carla Horrilleno AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS
Hurricane Relief-Housing Discrimination U.S. Department of Housing and Urban Development, NY State Division of Human Rights
In the wake of Hurricanes Katrina and Rita, hundreds of thousands of families are working to put their lives back together, and relocation is a large part of that effort. Many of these hurricane victims will experience some form of discrimination during their search for new housing. The Federal Fair Housing Act was signed over 36 years ago, making housing discrimination illegal. The U.S. Department of Housing and Urban Development (HUD) and the NY State Division of Human Rights have partnered to raise awareness of the illegality of these widespread but subtle forms of housing discrimination that are occurring in the aftermath of the hurricanes. Those who have witnessed or experienced discrimination are encouraged to report it by calling HUD at 1-800-669-9777 or TTY 1-800-927-9275 or visiting www.hud.gov. By making hurricane victims aware of housing discrimination, we can empower them to report it and help stop it.		FOR MORE INFORMATION CONTACT SPONSOR: FHAP Support Division, Room 5251, 451 7th Street S.W. Washington, D.C. 20410 WEBSITE: www.hud.gov VOLUNTEER AD AGENCY: Lowe Worldwide AD COUNCIL CAMPAIGN MANAGER: Donna Feiner AVAILABLE MATERIALS: TV, RADIO, PRINT SPANISH: TV, PRINT
Mentoring Big Brothers Big Sisters of America
There are approximately 14 million young people in America who may not have a productive adulthood without positive intervention. Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to volunteer for BBBS and share simple, life–changing moments with a child. For this effort, BBBS teamed with the White House and the First Lady to support her “Helping America’s Youth” initiative and deliver a message about the importance of mentoring. The campaign communicates that by becoming a Big Brother or Big Sister, you can be the person who brings magic into the life of a child. Viewers and listeners are urged to visit www.bigbrothersbigsisters.org to find out how they can get involved with their local Big Brothers Big Sisters agency.		FOR MORE INFORMATION, CONTACT SPONSOR: Jammie O’ Brien, Manager of Marketing Programs 230 N 13th Street, Philadelphia, PA 19107; (215) 665-7754 WEBSITE: www.bigbrothersbigsisters.org VOLUNTEER AD AGENCY: VogtGoldstein AD COUNCIL VP, CAMPAIGN DIRECTOR: Rebecca Roban AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS
Predatory Lending National Fair Housing Alliance
Predatory lending is a set of unfair, unethical and sometimes illegal lending practices designed specifically to deceive unsuspecting homeowners. Predatory loans contain high interest rates and fees far beyond those set by fair lending institutions, which ultimately lead to the loss of one’s home. The National Fair Housing Alliance (NFHA) and the Ad Council have partnered to create a campaign that will teach consumers how to recognize and report predatory lending before it occurs. This education campaign encourages African-American and Hispanic homeowners, who are the most frequent targets, to call for information about how to avoid falling prey to predatory lenders and the essential questions to ask a lender before refinancing.		FOR MORE INFORMATION, CONTACT SPONSOR: National Fair Housing Alliance, 1212 New York Avenue, NW, Suite 525, Washington, DC 20005; VOLUNTEER AD AGENCY: Eisner Communications AD COUNCIL CAMPAIGN MANAGER: Meredith Perkins AVAILABLE MATERIALS: TV, RADIO, PRINT SPANISH: TV, RADIO
Troop Support U.S. Department of Defense
“America Supports You” is designed to encourage Americans to support the troops in appreciation for their service and the sacrifices they make to keep our nation safe. The campaign invites the public to log on to www.AmericaSupportsYou.mil and find ideas, both large and small, on how to show their support for the military. This campaign also communicates directly to the servicemen and women and their families. By highlighting on the website the many ways the American public is showing its appreciation, service members can respond and let their fellow citizens know how much their words and actions of support mean to them.		FOR MORE INFORMATION, CONTACT SPONSOR: U.S. Department of Defense, Major Francisco G. Hamm, Major, USAF, Director or Marketing, Pentagon Channel 601 North Fairfax Street, Alexandria, VA 22314; (703) 428-0620 WEBSITE: www.AmericaSupportsYou.mil VOLUNTEER AD AGENCY: DeVito/Verdi AD COUNCIL SR. CAMPAIGN DIRECTOR: Janet Pilarski AVAILABLE MATERIALS: RADIO, MAGAZINE, NEWSPAPER, WEB BANNERS
Youth Civic Engagement Federal Voting Assistance Program
This PSA campaign encourages young adults age 18-24 to register and vote in the 2006 mid-term elections. These PSAs humorously show what could happen when people don’t vote in the mid-term elections and also help to educate youth on the importance of voting in these elections.		FOR MORE INFORMATION, CONTACT SPONSOR: 1777 N. Kent Street, Suite 14003, Arlington, VA 22209; Terry Wade, wadet@fvap.ncr.gov; (703) 588-8131 WEBSITES: www.fvap.gov, www.fightmannequinism.org VOLUNTEER AD AGENCY: WestWayne, Atlanta, GA AD COUNCIL SR. CAMPAIGN DIRECTOR: Michelle Hillman AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS