All RADIO AND TV STATIONS: All Ad Council radio and TV PSAs are produced in compliance with SAG and AFTRA. PSA directors are urged to check their inventories for expired materials.

EDUCATION

Arts Education Americans for the Arts
According to Americans for the Arts, most parents believe that the arts are vital to children’s lives, fulfilling an important role by nurturing a well–rounded education. Unfortunately, most parents also believe that as long as their children have some arts education, that’s all they need. Some art is not enough. This PSA campaign is designed to increase involvement in championing arts education both in and out of school. The campaign uses humor to illustrate the consequences for a child who has not had the benefit of arts education. Parents and other concerned citizens are encouraged to visit www.AmericansForTheArts.org to take action on behalf of the arts and arts education.		FOR MORE INFORMATION, CONTACT SPONSOR: 1000 Vermont Avenue, NW, 12th Floor, Washington, DC 20005; (202) 371-2830; Nina Ozlu WEBSITE: www.AmericansForTheArts.org; ww3.artsusa.org/get_involved/visibility/visibility_002.asp VOLUNTEER AD AGENCY: GSD&M AD COUNCIL CAMPAIGN DIRECTOR: Janet Pilarski AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS SPANISH: TV, RADIO, PRINT
Early Childhood Development United Way
Children start learning from the moment they’re born, and a child’s success depends on small learning lessons each day. The Early Childhood Development campaign teaches parents the importance of quality early learning experiences and how to get their kids off to a good start long before they are old enough to go to school. Many parents do not realize that they can turn everyday moments, such as doing laundry or taking a walk, into fun and engaging lessons for their little ones. These PSAs direct parents to visit www.bornlearning.org or contact their local United Way for information and resources.		FOR MORE INFORMATION, CONTACT SPONSOR: United Way of America, 701 North Fairfax Street Alexandria, VA 22314; (703) 836-7100 x 331; Mary McDonald, Director, Advertising WEBSITE: www.bornlearning.org VOLUNTEER AD AGENCY: McCann Erickson New York AD COUNCIL VP, CAMPAIGN DIRECTOR: Penny Schildkraut AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: ALL MATERIALS AVAILABLE IN SPANISH
High School Dropout Prevention United States Army
The mission of Boost is to create an identity and offer support and encouragement for teens who might be at risk of dropping out of school. The campaign encourages parents and friends to give these struggling teens a Boost to stay in school and graduate. Available in English and Spanish, the PSAs direct audiences to visit www.boostup.org for guidance on a range of teen issues, and how to help teens achieve their full potential and graduate high school. The parent-targeted PSAs direct them to call 1-877-FOR-A-KID or 1-866-Estudia (Spanish) for tips on keeping children in school.		FOR MORE INFORMATION, CONTACT SPONSOR: The Pentagon—(OASA), (MRA), (HR), 111 Army Pentagon, Rm 2E482, Washington, DC 20310; (703) 693-2456; Dr. Naomi Verdugo WEBSITE: www.boostup.org VOLUNTEER AD AGENCY: JWT, New York AD COUNCIL VP, CAMPAIGN DIRECTOR: Katie VanLangen AVAILABLE MATERIALS: TV, RADIO, WEB BANNERS, OUTDOOR SPANISH: TV, RADIO, WEB BANNERS
Lifelong Literacy Library of Congress NEW MATERIALS
The Library of Congress’s mission is to make its vast resources available and useful to the Congress and the American people, and to sustain and preserve a universal collection of knowledge and creativity for future generations. The objective of the campaign is to inspire fun and promote literacy in all types of learning, including reading books, magazines and cartoons, visiting museums, creating music and using one’s imagination. The youth and parenttargeted campaign encourages them to log onto the Library of Congress online via www.loc.gov as a source of discovery, learning and family fun.		FOR MORE INFORMATION, CONTACT SPONSOR: Public Affairs Office, Library of Congress, Washington, DC 20540-1610; (202) 707-9216; John Sayers, Public Affairs WEBSITE: www.loc.gov VOLUNTEER AD AGENCY: The Geppetto Group AD COUNCIL CAMPAIGN MANAGER: Katie VanLangen AVAILABLE MATERIALS: POSTERS, PRINT, TV, WEB BANNERS, RADIO, BOOKMARKS, COLORING PAGE
Math/Science for Girls Girls Scouts of the USA
Studies show that by age 12, many girls lose interest in math, science and technology as well as their chance at most future jobs. Girls Go Tech is an initiative to encourage girls to develop an early interest in these subjects and ultimately maintain that interest as they grow up to help ensure a more diverse, dynamic and productive workforce. The PSA campaign highlights the math, science and technology behind everyday life, and encourages young girls to “Set your sights on math and science. It’s a great way to see the world.” The PSAs direct viewers to visit www.GirlsGoTech.org, an interactive website that provides activities to encourage girls to become interested in how things work.		FOR MORE INFORMATION, CONTACT SPONSOR: 420 Fifth Ave, New York, NY 10018; (800) 223-0624 WEBSITE: www.girlsgotech.org VOLUNTEER AD AGENCY: The Kaplan Thaler Group AD COUNCIL VP, CAMPAIGN DIRECTOR: Katie VanLangen AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR
Parental Involvement in Schools National PTA
In the United States, there are currently 50 million children enrolled in public school. However, only one in four parents is actively involved in their schools, and for working parents that drops to one in nine. Sponsored by the National PTA, this campaign creates a national call to parents to find out simple ways that they can become actively involved in their children’s school. Children of involved parents generally have higher grades and test scores, better attendance, more motivation and better selfesteem. These PSAs communicate that when parents know more about their child’s school, they know more about their child.		FOR MORE INFORMATION, CONTACT SPONSOR: 541 North Fairbanks Court, Suite 1300, Chicago, IL 60611-3396 (312) 670-6782; Terrie Linderman; tlinderman@pta.org WEBSITE: www.pta.org VOLUNTEER AD AGENCIES: JWT, Chicago; Mosaica MD (Spanish) AD COUNCIL VP, CAMPAIGN DIRECTOR: Penny Schildkraut AVAILABLE MATERIALS: TV, RADIO, PRINT, WEB BANNERS, OUTDOOR SPANISH: ALL MATERIALS AVAILABLE IN SPANISH
Supporting Minority Education United Negro College Fund
In the 33 years since the inception of this campaign, UNCF has helped more than 350,000 minority students graduate from college. The spots focus on the self-fulfilled benefits of those determined students who are able to attend college due to the generosity of others. They also remind us of the tragic reality of unrealized potential. Continued support of UNCF’s mission and this campaign ensures that deserving students fulfill their dreams, rather than watch them pass by.		FOR MORE INFORMATION, CONTACT SPONSOR: Brenda Siler, National Director-Communications and Marketing, 8620 Willow Oaks Corporate Drive, Fairfax, VA 22031; (703) 205-3454; brenda.siler@uncf.org WEBSITE: www.uncf.org VOLUNTEER AD AGENCY: Y & R, New York AD COUNCIL VP, CAMPAIGN DIRECTOR: Penny Schildkraut AVAILABLE MATERIALS: TV, RADIO, PRINT, OUTDOOR, WEB BANNERS